Michael Ten Clay Email & Phone Number

St Louis, Missouri, United States

Des Moines, Iowa, United States

Oversaw product launches and content development and deployment for Bobcat.com, managing digital marketing and demand generation strategies to ensure the site was current with appropriate assets and messaging. Managed a team of writers, designers, project managers and digital strategists, prioritizing projects across five marketing managers to ensure objectives were met.Served as internal product expert, responsible for training agency employees, media and students; advisor for content capture and video development; managed integrated campaigns; ensured all legal, safety and proper product usage were followed in all asset capture; social influencer liaison.

Des Moines, Iowa Area

Responsible for achieving PR coverage for five marketing managers to ensure marketing business objectives were accomplished. Provided monthly media coverage reporting aligned to objectives. Worked with the client’s legal department on trademark requests, brand violations, television and movie product placement.Managed media relations at national tradeshows, discussing new and upcoming products and working with editors to brainstorm relevant, informative coverage of client products.Reviewed all agency-produced content as internal product SME – focused on product representation, safety compliance, specification accuracy and messaging.

Des Moines, Iowa Area

Garnered quality trade media coverage for two client contacts, ensuring their markets and products were represented in support of business objectives. Completed quarterly competitive analysis with actionable insights. Developed mid-year and year-end presentations outlining trade media coverage, business objectives achieved and areas for improvement.Conducted customer interviews around the country for use in video testimonials, written stories for brand magazine and social channels.

Des Moines, Iowa Area

Managed a team of four associates supporting a dealer network of 500+ small businesses with marketing and advertising collateral, including print, radio, direct mail and branding.Supported client management of dealer co-op budget quotas and managed the development of the client’s branded calendar and distribution to dealer network.

Des Moines, Iowa Area

Managed project timelines and budgets for indoor/outdoor POS, direct mail, radio, digital and OOH creative projects, delegating tasks to account and creative teams. Executed marketing plans against set metrics and budgets. Maintained Sea Best’s Facebook and Twitter accounts to promote client’s current events and product launches, created and managed content on the corporate website.Worked with Arkansas-based business development team to identify growth opportunities in the Des Moines market, developing new business plans and proposals.

Greater Chicago Area

One of three primary client contacts for television, print and digital projects proactively seeking feedback from client team members throughout project life cycle and assuring client approval prior to final release. Collaborated with external public relations, promotions and media agencies to develop strategic plans for Barilla Pasta, a $14.8 million account.Wrote creative briefs, built timelines aligned with client objectives and provided monthly and annual competitive analysis.

Worked with global beer brand's product innovation department to create ten beer concepts for consumer testing and global release. Coordinated with account and creative teams to develop overall product flavors and bottle concepts that would not only reinforce the brand's characteristics, but also broaden the brand’s portfolio and consumer reach.Managed day-to-day account operations of global paint company including traffic coordination, timelines and status reports, leading weekly client status meetings for a team of 15+. Served as one of four agency contacts in which I assisted in a $30 million integrated campaign including TV, print, interactive and digital.Acted as a central agency hub for all projects and tactical communications, serving as a client contact and working proactively with internal team members to address client requests.

• Marketed contemporary financial and insurance products to new and existing customers• Achieved personal sales goals through internal and external marketing of loan products• Conducted internal audits to ensure funds were properly dispersed to clients• Assisted Sales Manager with loan documentation, processing counter payments and other miscellaneous requests

• Assisted in day-to-day account operations of the agency team to develop and execute a fully integrated advertising campaign for the brand launch of Valspar Paint• Developed creative strategy briefs for brand launch communications and advised creative team in conjunction with the Account Executive• A part of account growth from 12% unaided awareness to 50% unaided awareness• Compiled and presented a competitive analysis of the industry and its advertising to internal team and client• Facilitated execution of $10,000 brand launch party on international brand launch day

• Provided excellent service to customers in the market for men's apparel • Set up and organized tuxedo rental for over 50 weddings a year• Managed register till and prepared financial reports for bank deposit• Assisted with inventory and product analysis