As a Digital Strategist at Standing Partnership, I serve as a consultant to diverse clients, helping them develop, manage, measure, and optimize their digital marketing strategies. My role involves crafting tailored solutions that drive measurable results and foster digital growth.Key Responsibilities and Achievements:Strategic Brand Unification: Led a comprehensive website strategy for a large international organization undergoing restructuring. Developed content for key pages, successfully bringing four distinct brands under a single brand umbrella.Social Media Expert (SME) Program: Conceptualized and implemented a unique SME program for a client, empowering their employees to become active thought leaders on LinkedIn. This initiative enhanced the client's brand visibility and industry authority.Digital Advertising Campaigns: Managed and optimized social media and search advertising campaigns across various platforms, ensuring maximum ROI and target audience engagement.Competitive Analysis: Conducted in-depth SEO and UX audits on clients' websites, benchmarking against competitors to identify improvement opportunities and drive performance enhancements.Analytics and Measurement Consulting: Advised clients on best practices for digital measurement and analytics, helping them make data-driven decisions and demonstrate ROI on their digital initiatives.Digital Strategy Development: Crafted comprehensive digital marketing strategies, aligning online efforts with overall business objectives to drive growth and improve market positioning.Through these initiatives, I've consistently delivered value to clients by leveraging digital tools and strategies to solve complex business challenges and drive meaningful results.

Alongside my full-time position, I take on select freelance projects that allow me to tackle unique challenges and further expand my expertise in digital marketing. This work enables me to stay at the cutting edge of industry trends and bring fresh perspectives to diverse clients.Key Projects and Achievements:Legislative Advocacy Campaign:Planned and executed a targeted digital advertising campaign across specific Indiana state legislative districts.Objective: Support pro-healthcare legislation during the COVID-19 pandemic.Result: Successfully contributed to the defeat of two bills that would have reduced crucial hospital funding, demonstrating the power of focused digital advocacy.Emergency Social Media Management:Rapidly assumed responsibility for a large portfolio of local clients in the Greater Milwaukee area when a client unexpectedly lost their in-house social media expert.Seamlessly managed the transition, ensuring continuity in social media advertising campaigns.Delivered high-quality service under tight deadlines, maintaining client satisfaction during a potentially disruptive period.These projects showcase my ability to:Adapt quickly to new challenges and client needsDesign and implement targeted digital campaigns for specific geographic areasNavigate sensitive political landscapes through strategic digital marketingManage multiple clients simultaneously while maintaining high standards of service

Lead paid digital media strategy and execution across clients in the public health, higher education and private sectors.

I was a member of the digital media planning team at Hiebing, where I employed data analytics and knowledge of advertising platforms to manage valuable media dollars and reach the right audience. My responsibilities included planning and managing all digital advertising campaigns, media budgets, website tagging and reporting, as well as training and supervising our undergraduate media interns.

I was hired as an Associate at Standing Partnership after working as an intern for six months. I continued to fulfill the intern role responsibilities while taking on new projects for clients, including comprehensive communications and marketing audits, environmental analyses and website support and management.

Assist clients with media communications, press releases, social media management, crisis preparedness and management, and reputation management

Develop and maintain a strong social media presence to drive traffic to the website and increase leads, developed a social media plan

Developed digital marketing materials and engaged customers through guerilla marketing tactics for a startup food delivery service.

Determine and report on newsworthy occurrences within the CSU Student Government and throughout the CSU community