Nick Sargent Email & Phone Number

Lead growth planning, journey mapping and transformation engagements for clients, helping companies remove the barriers to customer growth and retention.

Greater St. Louis Area

• Restructured and coached four B2B marketing organizations ($300 million to $4 billion) transforming them from service providers to strategic partners in growth. • Coached a B2B benefits provider turnaround an expected customer churn of 2% into a customer gain of 10% in 2018.• Served as lead digital strategist for more than 20 clients in industrial, B2B industrial clients ranging from $200 million to $2 billion in revenue. • Increased Standing Partnership digital revenue from $0 in 2011 to more than 50% of revenue in 2017. Increased digital revenue 47% year-over-year growth of agency's digital revenue from 2015 to 2016. Led employee training, hiring and tool acquisition for expansion of Standing digital services.• Led digital transformations for more than 10 clients that included sales-marketing team reorganizations, websites, new digital marketing plans, and team training. • Currently leading multi-year digital transformation projects for a religious-based benefits provider including: developing a new portal for members, creating a marketing automation strategy, reorganizing team structure and developing a training program to support new focus.• Led digital strategy development for incentive travel company’s new website and lead generation that increased new leads by 10% and leads from organic search by 15% in first 12 months. • Managed university’s first-ever digital advertising campaign that resulted in more than 400 leads over six months and 8 percent increase in enrollment even as competitor universities faced flat growth.

I built marketing and communications plans that helped organizations achieve their most important business goals by leveraging internal communications, digital and social media strategies, and public and media outreach. • Managed clients that account for 10 percent of company’s revenue.• Oversaw work of teams of 3-7 people.• Direct supervisor for two full-time employees.

• Developed and composed speeches for key senior administrators. This includes collaborating with senior staff to evaluate appropriate topics and responding to feedback, researching compelling themes and accurate details and crafting compelling yet distinguished language.• Created ideas for articles and composed stories for Universitas, the University’s alumni magazine. This included feature stories about a professor's archeological dig in Ireland, the remarkable turnaround of the University's volleyball program and a student group's effort to help pregnant and parenting students remain in school.• Managed the composition and creation of a monthly newsletter read by 10,000-member University community, including students, faculty, staff and trustees. Collaborated with senior officials to achieve appropriate voice and content.• Edited articles, brochures and other marketing pieces sent to students, donors and community partners.• Managed projects such as the annual report by coordinating the development of concept and topics, working with writers, editing text, gathering images and making sure the product meets the clients’ expectations.

• Developed ideas and wrote stories for the paper’s daily business section. This includes breaking business news coverage and a weekly Sunday enterprise piece, as well as coordinating coverage and stories that appear in the section. • Responsible for 1A coverage of economic development: large layoffs, expansions and commercial developments. Editors praised these stories for their easy-to-read style that drove home the impact to readers. • Established a weekly column covering retail and restaurant business developments to bring non-core readers to business page (women and young adults) as well as a Sunday business column that introduced a conversational tone to the section.• Created trusting relationships with both business leaders and workers alike, making the Daily Herald the go-to source for business news in the area.

• Illustrated the importance of putting a human face on business coverage. Editors credited me with dogged coverage of a plant ownership change in which I reported on both the business deal and the effect on the union workers who lost their jobs or took pay cuts to keep their positions.• Covered publicly traded corporations, specifically Oshkosh Truck and Oshkosh b’Gosh.• Covered the establishment of a second hospital in the community of 62,000 residents. The stories looked at the impact on residents and the concerns of business leaders about the possibility of rising health care costs.

Bachelor'S, Print Journalism And Political Science

• Completed three three-month internships at the Milwaukee Journal Sentinel, Appleton Post-Crescent and Eau Claire Leader-Telegram. •.

Master Of Business Administration - Mba, Business Administration And Management, General

• Completed two-and-a-half years of coursework at night while working full-time. • Earned 3.66 G.P.A. in U.S. News & World Report's No. 14.