In charge of Marketing Division, Motorsport Division and Corporate Communication function.Marketing.Positioning and communication strategy, lifecycle management for all the Yamaha Motor product groups - motorcycle, scooter, ATV, marine and power products - across Europe. MotorsportResponsible for the following Yamaha Racing activities MXGP, WorldSBK, EWC and Rally World Championship, including technical development, teams selection, rider contracts, key sponsors and communication.Racing operations are performed by the appointed Factory or Official Teams. Corporate CommunicationResponsible for internal and external brand communication across Europe

Managing the Scandinavian Yamaha organization with offices in Stockholm, Oslo and Odense, responsible for Yamaha business results, market share and strategy for the Nordic region (Sweden, Norway, Denmark, Greenland and Iceland)

Responsible for Sales and Marketing of RVPP products (ATV, Quads, ROV, Snowmobiles, Golf Cars, Generators, Snow Throwers, Water pumps) in Europe.

Responsible for realizing budget-, profit- and marketshare targets Development and realization of consolidated European MTP business and marketing planResponsible for European supply, planning and control of inventory levelsDeliver input for Pan European product planning demand (3 year scope)Managing RV/PP team (2 ASM’s, 3 Sales Administrators, 1 Marketing Manager)

Realisation of MTP- and Marketing goals and sales budgets in own areaGathering, analyzing and providing market data for realization of marketing plansManaging the purchase, sales and inventory plans of distributorsAssisting product planningRoll out distribution network strategy in own area

Realisation of MTP- and Marketing goals and sales budgets in own area Create Pan European product planning demand for factoriesEuropean market analyisRestructering European generator- and golfcar businessRealization of communication material

Realisation of MTP- and Marketing goals and sales budgets in own area Create Pan European product planning demand for factoriesEuropean market analyisRealization of communication material

Area manager with Redexim BV, manufacturer of equipment for professional turf maintenance on golfcourses, all kinds of sportfields and turf race tracks.Responsible for marketing and sales in Italy, Austria, Switzerland, South- and Latin America and Eastern Europe. Responsible for sales in the western part of the USA.

Sjatin BV, publisher of art-cards, posters and limited edition prints. Wholesaler of original paintings and frames.Main activities:Responsible for sales and marketing in North America, South America, North Europe, South Europe, Belgium, The Netherlands, Australia, New Zealand and the Middle East.Participating at and visiting international tradeshows in New York, Birmingham, Frankfurt, Milan, Bologna, Atlanta, Mexico and Sao Paulo.Market research.