Michael V. Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

Lead team in development and implementation of brand, media, and creative content strategies. Manage multi-million dollar media, agency and production budget.• Launched updated and research-driven brand platform, promise, visual identity and tone of voice in March 2020• Led development of brand campaign which increased brand awareness metrics and new client acquisition

Cleveland/Akron, Ohio Area

• Direct strategy development and orchestrate insight-driven media planning for over ten consumer and business segments resulting in added value media placements of $4-5 million per year• Coordinate efforts between creative, public relations and social media teams to ensure seamless integration of assets and tactics within overall strategy• Consistently exceeded cost per thousand (CPM) goal of media placed by over 30%• Manage external agency network of over 15 creative and media agencies from RFP to scopes of work• Architected quarterly Agency Summits including creative reviews and process for agency and client feedback• Led media RFP and renegotiated agency contracts resulting in $5.8 million savings• Designed and implemented process for engagement of district marketing in the development of media strategies in collaboration with Field Marketing and Marketing Strategy teams

•Developed marketing strategies, implemented programs to support business segment objectives and evaluated the effectiveness of all marketing programs•Partnered with Marketing Research to conduct and analyze Brand Awareness studies•Developed Online Banking direct mail piece with 8% enrollment, resulting in increased customer retention and cross sales•Implemented debit card direct mail program with an average 33% response rate and average annual revenue to KeyBank of $2.8 MM•Awarded the Certificate of Excellence from the ABA Marketing Network for the KeyBank Online Solution Center direct mail piece and the CPA Referral Program •Received the Best of the Best Award for the Small Business Prospecting Program•Partnered with agencies to develop print, broadcast and digital advertising and direct mail in support of Key’s major retail and online initiatives

•Developed and implemented network radio and television spots and print executions for Goodyear’s retail sales initiatives •Prepared all budgets, cost estimates, conference reports and creative briefs for the aforementioned projects

•Coordinated sales promotions including sweepstakes, rebates and continuity programs for packaged-goods accounts

Design

Bsba, Advertising/Marketing