It is not easy to describe myself under a single banner. However, if I do attempt to vacuum pack myself, I might best be described as “Digital Marketeer & Creative”."Digital" because I like to be inventive and find ways to combine various digital tools in order to create unique digital marketing mechanisms and environments (integrated website, CRM, social media, Google AdWords, retargeting, mailing, content marketing plan). Or thinking up and conceiving ways to set up digital platforms and sites (which involves functional analysis, wireframe and suchlike). I like to keep myself well-informed by experimenting with new channels, software, advertising opportunities, etc. "Marketeer" because, in addition to my creative side, I am also very commercial and sales-oriented. A unique combination that I cherish. After all, a creative idea or strategy is only valuable if it can generate added value in some way. In my view, relevance is an important keyword here. I am driven by the will to find ways to allow brands and businesses to grow and love going off in search of new products, markets and unexplored areas. I get the greatest satisfaction when I can convince someone of a good project, product, idea, campaign, etc. Seen in that light, I am also a seller with a strong desire to convince."Creative" because I like to see things done differently and always seek asynchronous and creative strategies. Because it attracts the attention of the target group, because they do not expect it and because that way you get to touch on areas that had remained unexplored. My original profession is storyteller (scriptwriter) but in everything I do, I always look for a story, social and human feelings that can be played in different roles. When I'm busy thinking up and working out a campaign, scenario or brand identity I like to focus on being able to hit the right notes and get through to people at a deeper level. If I could be useful, please don't hesitate to ask me for a coffee.