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Michael Cook Email & Phone Number

Director of Sales and Marketing at Formwood Industries
Location: Louisville, Kentucky, United States 7 work roles 1 school
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Director of Sales and Marketing
Location
Louisville, Kentucky, United States
Company size

Who is Michael Cook? Overview

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Michael Cook is listed as Director of Sales and Marketing at Formwood Industries, a with 28 employees, based in Louisville, Kentucky, United States. AeroLeads shows a matched LinkedIn profile for Michael Cook.

Michael Cook previously worked as Executive Business Development and Sales Leader at Executive Sales Strategy And Business Development and Senior Manager East Region, Business Development - DESKLINE at Linak U.S.. Michael Cook holds Organizational Leadership, Business Administration And Management, General from Purdue University.

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Formwood Industries

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Profile bio

About Michael Cook

With over 20 years of experience selling technical electromechanical solutions in the medical, contract furniture, and industrial industries, I have a strong track record of executing strategy, delivering results, building relationships, and expanding markets. In my previous roles, I successfully managed the DESKLINE strategic business unit, managed an international subsidiary in Spain, grew the west and east region sales, and partnered with key accounts and distributors. I have a B.S. in Organizational Leadership from Purdue University, and I am skilled in market strategy, technical sales, new business development, negotiation, solution selling, and cultural awareness. My mission is to position organizations to achieve exceptional results, strategic alignment, and growth.Expertise includes:- Sales Strategy Development and Execution- P&L, Budgeting and Financial Statements- Solution Selling and Sales Process (Solution Selling / LEAN Sales and Sandler Sales Institute)- Business Development- Strategic Account Planning- Coaching and Mentoring Teams- Voice of Customer- Market and Competitive Analysis- Customer Relationship Management- Sales and Contract NegotiationTechnical Skills Include:- Microsoft Dynamics CRM and ERP- BI (Business Intelligence)- Microsoft Office Suite- DISC Profile Training (behavioral styles)To network or explore new opportunities, please feel free to reach out to me on LinkedIn.

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Michael Cook's current company

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Formwood Industries
Formwood Industries
Director of Sales and Marketing
jeffersonville, indiana, united states
Website
Employees
28
AeroLeads page
7 roles · 26 years

Michael Cook work experience

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Director Of Sales And Marketing

Current

Jeffersonville, Indiana, United States

Jul 2024 - Present

Executive Business Development And Sales Leader

Executive Sales Strategy And Business Development

Louisville, Kentucky, United States

Collaborative leader experienced in P&L leadership, executive level solution selling, sales strategy, negotiation, product management and market analysis. Excels at navigating sales process, aligning business strategy, right-sizing resources, qualifying opportunities, and sales process measurement. Known as a visionary and motivated achiever whose expertise spans promoting technical solutions in medical, industrial, and contract furniture markets. Possess strong financial acumen with entrepreneurial focus and skilled at developing talent and leading teams that deliver exceptional results.

Dec 2023 - Jul 2024

Senior Manager East Region, Business Development - Deskline

Louisville, Kentucky, United States

Managed multimillion sales budget and led 5 technical regional sales managers charged with new sales, business development and customer retention in medical, commercial furniture, and industrial markets while focusing on customer strategy, training, market penetration, sales planning, budgeting, demand planning, and CRM compliance. Pursued new strategic key accounts while mentoring North American DESKLINE sales team on customer sales strategy.

Jul 2020 - Jul 2023

Director, Strategic Business Unit (Sbu) - Deskline

Louisville, Kentucky Area

Developed and executed North American business strategy aligning with global strategy, with multimillion sales budget. Led key account management and applications engineering team of 4 reports with key focus on business development, sales, and customer relations. Drove key account management strategy, product development, market and competitor analysis and market development.

Jun 2015 - Jul 2020

Sbu Manager / Regional Sales Manager - West

San Diego, California

Managed North American business strategy, led 3 regional sales managers, 3 applications engineers in Louisville, KY, 1 global key account manager in Grand Rapids, MI. Drove business development, sales, sales forecasting, key account management, product management, market and competitor analysis, price strategy, gross margin goals, and new product development.

Jul 2013 - Jun 2015

Managing Director, Spain And Portugal

Barcelona, Spain

Led subsidiary in Spain and Portugal, reported to regional managing director in France, chief commercial officer, and board of directors in Denmark. Managed P&L and led vision and business plan to improve KPI’s, focused sales growth and operational excellence. Oversaw enterprise systems integration (CRM and ERP), lean principles, and customer satisfaction. Built culture of sales and operational excellence and managed 12 direct reports.

2009 - Jun 2013

Sbu Market Manager, Deskline And Homeline

Louisville, Kentucky, United States

Reported to president, managed sales budget, product development, pricing, finished goods inventory, inside sales, and applications engineering team. Appointed to coach solution selling to staff in 4 countries in Europe.

2001 - Jun 2009
Team & coworkers

Colleagues at Formwood Industries

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1 education record

Michael Cook education

FAQ

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What company does Michael Cook work for?

Michael Cook works for Formwood Industries.

What is Michael Cook's role at Formwood Industries?

Michael Cook is listed as Director of Sales and Marketing at Formwood Industries.

Where is Michael Cook based?

Michael Cook is based in Louisville, Kentucky, United States while working with Formwood Industries.

What companies has Michael Cook worked for?

Michael Cook has worked for Formwood Industries, Executive Sales Strategy And Business Development, Linak U.S., Linak U.S. Inc., and Linak Actuadores.

Who are Michael Cook's colleagues at Formwood Industries?

Michael Cook's colleagues at Formwood Industries include Chris Herron, Gregory Dillander, Joshua Rennirt, Mary Yager, and Aaron Mckinney.

How can I contact Michael Cook?

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What schools did Michael Cook attend?

Michael Cook holds Organizational Leadership, Business Administration And Management, General from Purdue University.

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