Director Of Marketing
Managed all facets within the company in relation to the launch of an enterprise level data security platform. Involved with strategizing marketing tactics such as product positioning to create overall brand awareness for this start-up company. Responsible for creating programs that increase customer acquisition and retention.-Involved in initial product development ranging from market research and product specification, all the way to the UI and UX of complex security platform.-Implemented marketing strategies such as social media, tradeshows and online marketing that resulted in an increase of 10K users in only 4 months.-Continuously conducted research to ensure strategic positioning and differentiation within the market.-Established sales processes and recruited and trained sales partners.-Closed the first deal with enterprise customer for this startup firm.