Michael Weissman

Michael Weissman Email and Phone Number

Managing Director and President @ Fresh Perspectives
Danville, CA, US
About Michael Weissman

Every company needs a fresh perspective. That's what I am obsessed about. In my 35 years in marketing, I've helped top executives get answers to their most pressing questions -- often by delivering a new way to think about the problem. With over 14 years CEO experience and 25 years in executive marketing and management positions, I bring a very broad experience to all engagements. Key Highlights- Invented a new way to promote products on ecommerce sites that helped over 100 world-class brands like Starbucks, BMW, Unilever, Toro, SiriusXM, L'Oreal, and Pepsi tell better stories and more emotionally connect with shoppers. Customers called it the "Best Retail Media Platform on the market." Granted 8 U.S. patents for these marketing and branding innovations. - Helped companies such as Amazon, Apple, and Adobe grow more quickly by answering the key questions they wrestled with. Repositioned and re-branded over 100 smaller companies. Designed innovative product roadmaps and go-to-market strategies that made it easy to enter new markets.- Delivered over $1B in revenue growth over career while leading product line teams, including growing market share in 18 different product categories (as much as 8x increases)- Received over 30 awards for marketing, branding and products across six different agencies and four different companies. The marcom awards were in logos, packaging, web design, public relations (PR), annual reports and promotions. - Turned around a brand tracking company who's clients included Merrill Lynch, IBM, Oracle, Fidelity Investments, JD Edwards and Intel. - Was the chief marketing officer of four companies: two public and two private - Rebranded and repositioned a semiconductor start-up and helped achieve a 3x higher exit valuation in 18 months for $190m. Granted one US patent here.- Published author in 7 languages. The book (The Paradox of Excellence) was featured in Harvard Business Review and Fast Company and reached the top 25 business books list on Amazon.- Presided over two trade associations and was a Board member of a third trade association.

Michael Weissman's Current Company Details
Fresh Perspectives

Fresh Perspectives

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Managing Director and President
Danville, CA, US
Michael Weissman Work Experience Details
  • Fresh Perspectives
    Managing Director And President
    Fresh Perspectives
    Danville, Ca, Us
  • Fresh Perspectives
    Managing Director / President
    Fresh Perspectives Jan 1998 - Present
    San Francisco Bay Area
  • Synqy Corporation
    Chairman & Ceo
    Synqy Corporation Aug 2012 - Jun 2022
    Pleasant Hill, Ca
  • Sckipio
    President, Americas (And Cmo Equivalent)
    Sckipio Jan 2012 - Dec 2018
  • The True Gift Of Bob Weissman
    Documentary Filmmaker
    The True Gift Of Bob Weissman Sep 2016 - May 2018
  • Sequoia Technologies Ims
    Chairman And Ceo
    Sequoia Technologies Ims Dec 2011 - Dec 2012
    Pleasant Hill, Ca
  • Sigma Designs
    Vice President, Corporate Marketing (Cmo Equivalent)
    Sigma Designs Nov 2009 - Nov 2011
    Milpitas Ca
  • Coppergate Communications
    Vice President Marketing (Cmo Equivalent)
    Coppergate Communications Apr 2008 - Nov 2009
    Newark Ca
  • Timeless Cities, Inc.
    Chief Executive Officer
    Timeless Cities, Inc. Dec 2006 - Sep 2007
    Lafayette Ca
  • Book: The Paradox Of Excellence
    Author & Keynote Speaker
    Book: The Paradox Of Excellence Aug 2005 - Aug 2007
  • Visioneer
    Vice President, Marketing (Cmo Equivalent)
    Visioneer May 1997 - Dec 1997
    Fremont Ca
  • Canon Computer Systems
    Senior Product Manager
    Canon Computer Systems 1992 - Jan 1997
  • Toshiba
    Senior Product Manager
    Toshiba Jun 1988 - Jun 1992
    Irvine Ca
  • Strategy Associates
    Senior Associate
    Strategy Associates Jun 1987 - Jun 1988
    Greater Boston Area

Michael Weissman Skills

Leadership Product Marketing Marketing Management E Commerce Strategic Partnerships Online Marketing Executive Management Brand Development Sales Start Ups Business Development Market Research Content Marketing Corporate Communications Competitive Analysis Team Management Digital Marketing B2b Marketing Lead Generation Strategic Planning Software Seo Strategy Sales Management Management Consulting Direct Sales Online Advertising Entrepreneurship Marketing New Business Development Product Strategy Search Engine Marketing Cross Functional Team Leadership Product Management Segmentation Go To Market Strategy Enterprise Software Social Media Marketing Market Analysis Sem Business Strategy Management Semiconductors Saas Product Development Public Relations Marketing Communications Product Launch Marketing Strategy Hardware

Michael Weissman Education Details

Frequently Asked Questions about Michael Weissman

What company does Michael Weissman work for?

Michael Weissman works for Fresh Perspectives

What is Michael Weissman's role at the current company?

Michael Weissman's current role is Managing Director and President.

What is Michael Weissman's email address?

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What is Michael Weissman's direct phone number?

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What schools did Michael Weissman attend?

Michael Weissman attended Babson College, University Of California, Irvine, Indiana State University, New England Conservatory Of Music.

What skills is Michael Weissman known for?

Michael Weissman has skills like Leadership, Product Marketing, Marketing Management, E Commerce, Strategic Partnerships, Online Marketing, Executive Management, Brand Development, Sales, Start Ups, Business Development, Market Research.

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