Michael Wied Email and Phone Number

One direct report as of Jan 2024. Secured 250+ new items and an additional +$4M in sales annually as a direct result of successful Category Review presentations and strong retailer account relationships. Also develop and sell winning Private Label programs and promotional plans to independent customers.

Drive sales growth as a Private Label broker representing 40+ suppliers, $42M sales, 2.75M cases, and 1600+ SKUs across categories: Salty Snacks, Cookies/Crackers, Beverage, Breakfast, and HBC. Primarily work with Topco and IGA Private Brands.

Customer Business Lead for the Lowes Foods relationship encompassing 75+ stores and ten (10) Local Purveyors. Grew retail revenue 27% in three and a half years.

Worked closely with the Sr. Director of Business Development to optimize 40+ Local Purveyor’s sales performance across six (6) Retail Partners in eight (8) states of the greater Mid-Atlantic region. [Kroger, Publix, Harris Teeter, Ingles, Lowes Foods, Sprouts]

Co-operated a route of six (6) Publix stores plus foodservice accounts totaling revenue of $35,000+ weekly.

Trained alongside Company Route Operators, Departments, Teams, and Leaders across the Boar’s Head Brand organization.

Managed $20M+ sales and a territory of 20+ store-level relationships in the greater Charlotte, NC area on the Walmart direct sales team. Ensured in-store execution and retail excellence with a brand portfolio of 500+ SKUs.

Sampled 65,000+ cans of Zevia soda at local/community events in the greater Denver, CO area. Ensured in-store product availability and placed POP marketing materials on shelf at various retailers.