Michael Williams Email & Phone Number

Brighton, England, United Kingdom

Brighton, England, United Kingdom

Management / InitiativeSpotted an area in which we were nascent (Social Data) and had a business case approved to build a team of analysts. Oversaw the hiring, training, and onboarding of 3 individuals, and actively supported their progression within the business. Worked collaboratively with Brand Strat, Data & Planning, Production, Content, SEO and our Growth Team. Active part of internal mentorship scheme with 2 mentees outside of my team. Social Intelligence Global leader of Social Listening offering, overseeing all delivery and managing tech relationships and reselling to clients. Within this, I oversee 25+ individuals’ workloads and deliver training sessions, and monthly drop-ins, and champion our offering throughout the business. My work has seen me map Social Listening data against GWI, GA, Surveys, Google Trends, SEO search, and Gen AI to inform messaging, creative, content, media buys, product launches, campaign rollouts, and much more. I’ve built robust personas using first- and third-party data sources, layering behavioral attributes, targeting criteria, and messaging recommendations. Measurement Strategy Standardised approach to Social Measurement to drive efficiency of delivery – this included new templates/processes and productized deliverables creating scalable solutions that could flex against client budget/objective. Worked with D&A to construct (and standardize) a multi-channel measurement framework with benchmarks, projections, and incremental goals mapped against industry and competitors with buy-in from 2 major clients. Acted as a temporary mediator on ‘at risk’ account and worked with clients and individuals to revamp delivery, and strengthen insight and strategic direction

I am an experienced social lead across multiple clients, managing and growing these accounts whilst delivering work to an exceptional standard. My work covers research and insight, creative and content and client management across multiple brands and industries. I’ve created and executed comprehensive B2B and B2C strategies for a host of top brands. I am a creative professional with Adobe suite experience and a keen copywriter that’s written across multiple verticals. I always adopt a clear approach and rationale to content creation and have built and executed paid social creative and message testing plans that have improved CPA and driven efficiencies from media I am Brandwatch certified with 5 years’ online listening experience and use the tool to create audience personas, understand the landscape and monitor campaign effectiveness. Outside of Brandwatch, I use Statista, eMarketer, Google Analytics and in platform analytical tools to build actionable insights for prospective and current clientsI have hosted bespoke training/workshop sessions with clients around all aspects of social media. I pride myself on having a keen eye for social content that drives value and have a wealth of experience creating reporting and best practice client documentation

Brighton, United Kingdom

Brighton, United Kingdom

Brighton, United Kingdom

Brighton, United Kingdom

London

London, United Kingdom

London/Hereford