Michael Williamson Email & Phone Number

England, United Kingdom

Sandycroft, Wales, United Kingdom

• Responsible for the website migration from EKM to Shopify, including the design and build of the website, creation of new, optimised product imagery and SEO informed product content.
• Creation and management of Google and Microsoft campaigns using search, shopping and social ads across a range of products and brands managing ROI targets.
• Management of the company social media accounts including LinkedIn, Instagram, X, Facebook and Threads, writing content, alt text and editing imagery for platform specific guidelines.
• Responsible for targeted email marketing through Zoho Campaigns, writing content and editing imagery for a range of campaigns including promotions, product reveals, how-to guides and more.
• SEO improvements for web and product pages via the use of SEMrush, conducting site audits and keyword position tracking to enhance organic search term rankings through blogs, descriptions, guides and more.
• Monthly reporting on statistics including website analytics, paid advertising, email marketing and social media performance to inform decision making and improve ROI.

Sandycroft, Wales, United Kingdom

• Responsible for product data management through both Magento and WooCommerce, providing customers with relevant information for product specification such as vehicle fitment, dimensions, weight and other available.
• Short-form content, writing SEO informed copy for use on product and category pages on websites and marketplaces, advertisements and social media.
• Long-form content such as buying guides, blog posts, email marketing and product features to attract website traffic from search and social channels.
• Creation and management of Google Ads campaigns using search, shopping and social ads across a range of products and brands managing ROI targets.
• Research data collection to provide informed decisions on new business projects, brand opportunities and product lines.
• Photo editing with the use of Affinity Photo, producing optimised images for website, marketplaces and social media.

Wrexham, Wales, United Kingdom

• Management of Amazon accounts across several regions prominently including; UK, USA, Canada, France, Germany, Italy and Spain.
• Responsible for eBay UK and USA accounts, ensuring account health maintenance and correct processes for customer satisfaction.
• Merchandising of product portfolio with the use of SEO, enhanced content, pricing management and updated imagery.
• Responsible for the integration and launch of new selling opportunities on marketplaces including launches on Amazon Australia, Mexico, UAE and eBay France, Germany and Spain.
• Management of Amazon Brand Registry for multiple brands within the account, ensuring registered trademarks and products were protected and correctly optimised.
• Liaising with third party support to maximise product reviews and seller feedback.

Wrexham, Wales, United Kingdom

• Responsible for short-form content on product and category pages on websites for specified sports which included; cricket, ice hockey and rugby.
• Writing SEO informed long-form content for blogs and extended category pages, attracting organic traffic from search and social channels.
• Product configuration and data management through the use of Magento, ensuring product setup from start to finish.
• Creation of product listings on Amazon marketplace with specific region targeted content across UK, Europe and North America.
• Creation of product listings on eBay, writing SEO informed content and pricing responsibility to ensure product growth and profit opportunity.
• Analyse website traffic and sales figures to identify product growth and improvement.

Rhyl, Wales, United Kingdom

• Management of social media promotion in the lead up to the 2016/17 football season.
• Promotional marketing for season tickets and important pre-season fixtures against Liverpool and Stoke City.
• Creation of social media graphics for use during the season including; player transfer posts, fixture promotion and in-game posts.

Chester, England, United Kingdom

• Working on the checkout at the point-of-sale process.
• Providing an informed sales service to ensure high levels of customer satisfaction.
• Answering customer queries regarding product information, features and benefits.
• Maintaining the shop floor condition whilst on shift, ensuring products were located correctly in a tidy manner.

Ba (Hons) Single, Sports Journalism, First Class

• Learned how to write news stories, features, match reports, and reviews. • Gained experience in interviews, photojournalism and.

High School