Michael Wratten Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

United States

PREVAIL ALWAYS | Lets Chat- mike@prevail.consulting | PREVAIL |1of1 Product Design Ideas and Re-Designs | Defense Business Strategy | Navigation of US Defense Markets for US and International Defense Companies | Strategic Advisor Guiding US & International Defense Firms in US Defense Markets | Product & Business Development Leader, Innovator & Designer of Tactical & Body Armor Solutions | Defense Industry Expert | Law Enforcement Background | Operations and Executive LeadershipBusiness Idea Partners for Defense Markets |Public Safety | Tactical-Outdoor | Body Armor Products | Amazon FBA | Plastics Design Products Advisory

Santa Fe Springs, California, United States

Vice President @US Armor - Strategy & Development - Moving U.S. Armor Forward | Updating Systems and Processes | Production Floor Streamlining for Efficiency | Updating Current Products and Designing New Product Concepts | Evaluating and Slimming down Products to a CORE LIne | Branding, Marketing & Product Design | Custom Concealable Body Armor - Soft Armor - Hard Armor & Shields - OEM Armor - We can manufacture your soft armor projects, concealable plate backers etc,, Contact us today

Montana, United States

Tough Hook Hangers Original Tough Hook Hangers - The Original Tactical Hanger "The Strongest, Toughest, and Most Durable Hangers On The Planet" At Tough Hook Hangers, I spearheaded the growth of a Service-Disabled Veteran-Owned Small Business (SDVOSB), elevating its status and becoming an investor in 2014.Michael is a highly accomplished executive strategy leader with over two decades of experience in the defense industry, specializing in tactical gear, tactical hangers, plastic defense products and body armor. His expertise spans sales leadership, revenue growth, product design and development, operational excellence, and strategic alignment. This has made him the driving force behind the growth of Tough Hook hangers. Throughout his career, Michael has consistently delivered exceptional results, driving significant revenue increases, pioneering innovative products, and establishing dominant market presences. For example, at Tough Hook Hangers, he orchestrated a remarkable revenue increase from $60K to ~$2M. He is adept at navigating the complexities of this specialized field, optimizing costs, streamlining operations, and building strategic partnerships. Michael's proven ability to elevate marketing and branding efforts, coupled with his deep understanding of law enforcement needs, makes him an invaluable asset to any organization seeking to enhance its position in the tactical gear and body armor market.

Montana, United States

Original Tough Hook Hangers - The Original Tactical Hanger "The Strongest, Toughest, and Most Durable Hangers On The Planet" At Tough Hook Hangers, I spearheaded the growth of a Service-Disabled Veteran-Owned Small Business (SDVOSB), elevating its status and becoming an investor in 2014.As the Chief Operating Officer (COO) along with sales and a business development leader, I orchestrated a remarkable revenue increase from $60K to ~$2M. I led a robust dealer network and spearheaded effective marketing strategies, optimizing brand recognition and awareness.I designed and launched two innovative heavy-duty hangers, diversified the product line with the Tough Hanger Excel and Rhino Hanger, and introduced cost-effective production methods.I directed operational enhancements, relocated manufacturing for efficiency, and navigated challenges, implementing strategic cuts during COVID-19. I streamlined processes on Amazon Seller Central and outsourced warehouse operations, showcasing financial acumen. Introducing automation allowed me to rightsized the team during COVID-19 while minimizing my daily involvement in operations and boosting overall productivity.I drove market expansion by establishing a dominant presence on Amazon, securing major contracts with government entities, collaborating with renowned companies, and expanding the global dealer network to ~125 locations.

Tucson, Arizona, United States

Strategy - Product Designer/Development, Business Dev

Bozeman, Montana, United States

Columbia, South Carolina Area

Vice President Shellback Tactical Gear Division - After orchestrating the sale of Shellback Tactical Gear, a company I founded and expanded, to US Patriot, I facilitated a seamless integration into a corporate environment. Transitioning from owner to Director, I oversaw a team of eight, managing various roles from dealer network to government sales.I strategically expanded Shellback Tactical's product line into US Patriot's ~65 retail stores, diversifying from a single product to an entire range. Navigating the complexities of the retail environment, I managed relationships, strategized product placement, and gained insights into retail dynamics.As a leader, I spearheaded the introduction of new products, including the active shooter kit, contributing to overall growth and diversification. Crucially, I negotiated contracts, enhanced production capabilities, and ensured product availability, driving explosive growth.Fostering a collaborative team environment, I focused on teamwork and a positive work culture, securing a contract to supply active shooter kits to a major sheriff's department. I also expanded the dealer network by 20%, enhancing market reach and product distribution.

Los Angeles County, California, United States

I founded and led this company, addressing a critical need for innovative products to enhance police officer safety. I positioned the company as a reputable brand from scratch, securing product approvals and contracts from prominent entities. Over 13 years, I single-handedly designed, named, and branded all products, propelling annual sales from zero to ~$2.5M.Launching the Prevail Armor sub-brand generated an additional $0.5M annually. Navigating the 2009 economic downturn, I achieved steady growth, reaching ~$250K in annual revenue, followed by consistent 10% annual growth. I introduced groundbreaking products like the Go Time Chest Rig, addressing market gaps.I then expanded into soft-shell Taser holsters and transitioned to active shooter kits and body armor. I achieved success with the Banshee Plate Carrier series, gaining LAPD product approval. Securing contracts, including outfitting Border Patrol, and expanding market presence with contracts like US Patriot, showcased the company's impact. Partnering with distributors like Tactical Assault Gear, we sold up to 1,800 Plate Carriers monthly and created social impact by providing employment opportunities for visually impaired individuals.

Southern California

Law Enforcement 18 1/2 Years

Greater Los Angeles Area

W. Hollywood, California