Michael Sheridan

Michael Sheridan Email and Phone Number

Product Manager with a focus on CPG products & brands @ ROKFORM
irvine, california, united states
Michael Sheridan's Location
La Habra, California, United States, United States
Michael Sheridan's Contact Details

Michael Sheridan personal email

n/a
About Michael Sheridan

PRODUCT MANAGEMENT & DEVELOPMENT10 years of Consumer Packaged Goods & Sporting Goods experience with an emphasis on product and brand development and growth for both mass and specialty retailers. Extensive experience delivering products, presentations, and marketing assets in both a B2B setting and B2C setting.PRODUCT - analytical and versatile Product Developer and Manager with over 10 years of hands on international manufacturing, merchandising, and marketing experience. Expertise managing a diverse product portfolio from ideation through retail, including educational toys and games, helmets and protective pads, instant canopies, electric and kick scooters, children's ride-on toys, folding chairs, and more.MARKETING & BRANDING - expert communicator, data driven, creative and team oriented leader. Consistently striving to improve processes and provide team members with the tools and direction to efficiently create new and engaging products. Constantly learning and perfecting new skills to streamline product creation and marketing. Proven track record leading a team of designers and merchandisers, both internal and contracted.

Michael Sheridan's Current Company Details
ROKFORM

Rokform

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Product Manager with a focus on CPG products & brands
irvine, california, united states
Website:
rokform.com
Employees:
15
Michael Sheridan Work Experience Details
  • Rokform
    Product Development Manager
    Rokform Oct 2024 - Present
    Irvine, California, United States
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  • Educational Insights
    Product Brand Manager
    Educational Insights Sep 2018 - Oct 2024
    Torrance, California, United States
    Responsible for the development and execution of new products that ensure revenue generation, customer satisfaction, and market share growth. Lead development, acting as the point person on all phases of multiple products' development including gathering and prioritizing product/customer requirements, product ideation/vision, prototyping and iteration, establishing product guidelines, and executing integrated development plans.Lead sustainability initiatives within Educational Insights as well as across the family of companies.
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  • Bravo Sports
    Category Manager - Pro-Tec & Protective Gear
    Bravo Sports Jun 2017 - Sep 2018
    Santa Fe Springs, Ca
    Lead the creation and design of comprehensive product lines, packaging, and marketing assets to best position our brands in the marketplace, concentrating on retailer differentiation. Develop new products on a seasonal basis to fit changing retail and market trends.Collaborate with sales team to create marketing strategies and understand market trends, as well as growth opportunities and potential hurdles.Work directly with buyers to develop SMU products for multiple national and local chains, including Walmart, Target, Academy Sports, The Sports Authority, Sport Chalet, Big 5, and Tractor Supply. Simultaneously develop products for specialty market and retailers.Direct internal and external art teams in the creation of product artwork and merchandising materials.Create, update, and distribute tech packs to ensure accuracy of samples and production. Manage Asian team for new item sourcing and development.Created and implemented product development processes to improve design and development workflow and ensure final products best represent our brands.Plan, organize, and execute lifestyle and product photo shoots for packaging and marketing purposes.Create and execute product videos to improve the costumer experience and reduce customer service phone calls and returns.
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  • Bravo Sports
    Category & Brand Manager - Scooters, Ride-Ons & Outdoor Sports
    Bravo Sports Jul 2014 - Jun 2017
    Santa Fe Springs, Ca
    Oversee and lead the development of new products seasonally in two separate $40 million categories.Travel internationally to facilitate development and ensure product execution matches design goals and retail requirements.Modify existing products to improve consumer experience based on customer feedback and product testing.Cost engineer products to achieve cost targets while maintaining key usability features.Direct art team in the creation of product artwork and merchandising materials.Design product resources including internet modules, product manuals, and sales decks.Collaborate with sales team to create marketing strategies targeting different retailers and their customers.Meet with divisional buyers to provide product expertise and discuss new program pitches.Conduct market research to pinpoint growth opportunities.
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  • Bravo Sports
    Product Developer
    Bravo Sports Jul 2012 - Oct 2014
    Santa Fe Springs, California
    Develop and manage products in the outdoor and scooter categories, focusing on electric and freestyle kick scooters, ride-on toys, instant canopies, folding chairs, and portable pet kennels. Design line progressions and marketing strategies for new and existing products. Create and manage line lists seasonally.Advanced development calendar by 6 months after taking over Outdoor category to address the changing retail buying calendar.Led packaging redesign to improve store presence and differentiate our brands for various retailers.Manage SMU items from creation through production within the outdoor category.Order, track, and maintain sample catalog, adhering to a strict development timeline.Control PLM database with updated item specifications. Communicate directly with the factory to obtain most accurate and up-to-date information.Regularly inspect returned and defective product to improve quality, reduce return rates, and understand customer issues.
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  • Asucla
    Manager In Training
    Asucla Sep 2009 - Jul 2012
    Greater Los Angeles Area
    Handled purchasing of perishable food and drug as well as gift items for the flagship student store on campus.Managed inventory for the main store as well as outlying stores, communicating regularly to prevent shortages or excess inventory.Assisted in the opening of 3 satellite stores across the campus to increase student accessibility. Main responsibilities included determining appropriate products to sell and merchandising of product.Input and audited invoices, returns, and credits for all stores.Hired new and trained both new and promoted employees on departmental procedures.Streamlined ordering efficiency with regularly updated product catalogs.Supervised staff on the sales floor and delegated tasks to maintain adequate inventory levels.Point of contact with vendors and customers, ensuring customer service in a fast-paced environment.Received the Exceptional Student Performance Award for 2 consecutive years in recognition of my success in this role.

Michael Sheridan Skills

Management Product Development New Business Development Product Management Merchandising Brand Development Brand Management Leadership Marketing Strategy Business Strategy Retail Marketing Microsoft Excel Consumer Products Customer Service Negotiation Strategic Planning Photoshop Adobe Illustrator Global Sourcing Freelance Management Target Costing Illustrator Sales Microsoft Office Cross Functional Team Leadership Cross Functional Problem Solving Product Marketing Business Development Trend Analysis Social Media Supply Chain Management Microsoft Word Microsoft Powerpoint Cross Functional Coordination Cross Cultural Teams

Michael Sheridan Education Details

Frequently Asked Questions about Michael Sheridan

What company does Michael Sheridan work for?

Michael Sheridan works for Rokform

What is Michael Sheridan's role at the current company?

Michael Sheridan's current role is Product Manager with a focus on CPG products & brands.

What is Michael Sheridan's email address?

Michael Sheridan's email address is m.****@****cla.edu

What schools did Michael Sheridan attend?

Michael Sheridan attended University Of California, Los Angeles.

What are some of Michael Sheridan's interests?

Michael Sheridan has interest in Traveling, Motorcycles, Surfing, Hiking, Running, Backpacking/camping.

What skills is Michael Sheridan known for?

Michael Sheridan has skills like Management, Product Development, New Business Development, Product Management, Merchandising, Brand Development, Brand Management, Leadership, Marketing Strategy, Business Strategy, Retail, Marketing.

Who are Michael Sheridan's colleagues?

Michael Sheridan's colleagues are Dave Cullinan, Steve Petyo, Peter Tu, Christa “aya” Ayonon-Siwek, Steve Petyo, Sloan Bukowski, Mikako Sands.

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