Michael Sheridan Email & Phone Number

Irvine, California, United States

Torrance, California, United States

Responsible for the development and execution of new products that ensure revenue generation, customer satisfaction, and market share growth. Lead development, acting as the point person on all phases of multiple products' development including gathering and prioritizing product/customer requirements, product ideation/vision, prototyping and iteration, establishing product guidelines, and executing integrated development plans.Lead sustainability initiatives within Educational Insights as well as across the family of companies.

Santa Fe Springs, Ca

Lead the creation and design of comprehensive product lines, packaging, and marketing assets to best position our brands in the marketplace, concentrating on retailer differentiation. Develop new products on a seasonal basis to fit changing retail and market trends.Collaborate with sales team to create marketing strategies and understand market trends, as well as growth opportunities and potential hurdles.Work directly with buyers to develop SMU products for multiple national and local chains, including Walmart, Target, Academy Sports, The Sports Authority, Sport Chalet, Big 5, and Tractor Supply. Simultaneously develop products for specialty market and retailers.Direct internal and external art teams in the creation of product artwork and merchandising materials.Create, update, and distribute tech packs to ensure accuracy of samples and production. Manage Asian team for new item sourcing and development.Created and implemented product development processes to improve design and development workflow and ensure final products best represent our brands.Plan, organize, and execute lifestyle and product photo shoots for packaging and marketing purposes.Create and execute product videos to improve the costumer experience and reduce customer service phone calls and returns.

Santa Fe Springs, Ca

Oversee and lead the development of new products seasonally in two separate $40 million categories.Travel internationally to facilitate development and ensure product execution matches design goals and retail requirements.Modify existing products to improve consumer experience based on customer feedback and product testing.Cost engineer products to achieve cost targets while maintaining key usability features.Direct art team in the creation of product artwork and merchandising materials.Design product resources including internet modules, product manuals, and sales decks.Collaborate with sales team to create marketing strategies targeting different retailers and their customers.Meet with divisional buyers to provide product expertise and discuss new program pitches.Conduct market research to pinpoint growth opportunities.

Santa Fe Springs, California

Develop and manage products in the outdoor and scooter categories, focusing on electric and freestyle kick scooters, ride-on toys, instant canopies, folding chairs, and portable pet kennels. Design line progressions and marketing strategies for new and existing products. Create and manage line lists seasonally.Advanced development calendar by 6 months after taking over Outdoor category to address the changing retail buying calendar.Led packaging redesign to improve store presence and differentiate our brands for various retailers.Manage SMU items from creation through production within the outdoor category.Order, track, and maintain sample catalog, adhering to a strict development timeline.Control PLM database with updated item specifications. Communicate directly with the factory to obtain most accurate and up-to-date information.Regularly inspect returned and defective product to improve quality, reduce return rates, and understand customer issues.

Greater Los Angeles Area

Handled purchasing of perishable food and drug as well as gift items for the flagship student store on campus.Managed inventory for the main store as well as outlying stores, communicating regularly to prevent shortages or excess inventory.Assisted in the opening of 3 satellite stores across the campus to increase student accessibility. Main responsibilities included determining appropriate products to sell and merchandising of product.Input and audited invoices, returns, and credits for all stores.Hired new and trained both new and promoted employees on departmental procedures.Streamlined ordering efficiency with regularly updated product catalogs.Supervised staff on the sales floor and delegated tasks to maintain adequate inventory levels.Point of contact with vendors and customers, ensuring customer service in a fast-paced environment.Received the Exceptional Student Performance Award for 2 consecutive years in recognition of my success in this role.