Michael Wyss Email & Phone Number

Phoenix, Arizona, United States

• Responsible for the business-to-business and direct-to-consumer digital strategies and executions• Leads the strategy and tactical business plans with key cross-functional teams to ensure all relevant organizational goals are met• Develops and oversees the effective planning, QA, and execution of content across websites and online marketing campaigns to drive traffic and conversion• Uses analytics to understand the customer journey and improve traffic and conversion• Oversees all aspects of digital sales and advertising including forecasting, budgeting, calendaring, SEO/SEM, affiliates, retargeting, new customer acquisition and retention• Drives brand awareness, acquire new customers and build customer loyalty to increase lifetime customer value• Develops best practices, new processes and continue to watch for new technologies to drive the business• Continually test using A/B testing to optimize the customer experience while learning what drives our customers

Tempe, Arizona, United States

• Developed & set up new products to align with company objectives continually looking for white space opportunities• Analyze the business using Google Analytics to understand the customer journey and continually find solutions for improvement• Coordinated with marketing on new pricing campaigns and strategies to ensure competitiveness in the marketplace• Manage external vendors to ensure new product launches and current product is relevant and on par with current promotions

Tempe, Arizona, United States

• Utilized my certification in Google Ad Fundamentals & Advanced Search to direct Ad Agencies to be more profitable • Responsible for incremental profit of $5M using SEO for assigned clients • Create optimization plans for agencies to drive success with their end customers

Phoenix, Arizona Area

• Developed yearly roadmap to align with company initiatives• Analyzed trends in customer interactions with website using Google Analytics ensuring new initiatives supported their journey• Using data driven decisions and customer insights, increased product engagement online by 23%

Arlington Heights, Il

• Realized cost savings of $3.7M through negotiations with current and new vendors• Reduced product time to market by 30% through creation of process documents ensuring alignment amongst internal and external global teams • Integrated two new SaaS vendors to ensure content continuity and minimum advertised pricing adherence• Partnered with all big box retailers and marketplaces like Amazon to ensure all products were set up correct and part of any promotional activity

Hoffman Estates, Il

• Managed and set overall strategy and merchandise direction for Grocery, Pet & Beauty eCommerce business• Led division-wide merchandising initiatives, and provided monthly results reports to CEO and President• Successfully grew Pet sales by 75% YOY using customer data from Neilson, web analytics and market trends • Ensured products were part of upcoming promotions and part of email campaigns to promote categories under responsibility

• Managed team of eight taxonomists who were responsible for attribution, categorization, hierarchy and site map for 120M+ products• Improved Clothing category product engagement by 27% and Tools category by 48% through the release of product-wide reorganization and re-categorization N-level taxonomy project working in close and continuous collaboration with designers, developers and numerous other cross functional local and off shore teams• Worked with new marketplace vendors to set up content on the Sears Marketplace ensure correct categorization and attribution• Improved product engagement site wide by 7% by conducting customer usability testing, utilizing web analytics and search data

• Led lanebryant.com and cacique.com merchandising & marketing strategies with a $120M P&L• Increased sales from 6% to 11.5% of total company sales, with double digit YOY growth by using Omniture (Adobe) A/B testing & Analytics, Mercado merchandising tools, customer focus groups and social media• Created new and enhanced categories by testing new products by working cross-functionally with designers and buyers increasing revenue by $10M • Transitioned back-end ecommerce platform to more streamlined ecommerce solution with on time delivery• Directed digital media strategies including SEO, email, banner and affiliated advertising to meet sales and margin goals ensuring constant growth