Michael Yanez Email & Phone Number

Nashville, TN, US

San Francisco, CA, US

Luxembourg, LU

• Created foundation for the development of an EU Agency to acquire US brands for the EU and for EU brands for the US, such as positioning the services for each region, how international suppliers can sell in each region.
• Established the strategies, tactics, and marketing initiatives for client acquisition with an avg. contract size of $450,000/annum
• Exceeded revenue goals by 130%
• Created a leads pipeline and win new accounts; closed several double-digit million-dollar clients
• Created a complete solution by establishing strategic partnerships for international companies
• Managed all phases of the sales cycle for each opportunity/lead

• Hired as the VP role to build an eCom agency from the ground up for $3B grocery broker. Developed vision and strategies for client solicitation and acquisitions. Buit operations and built team to manage clients’.
• Achieved profitability in year 2, earning $5M per annum booked revenue and $30M by year 5
• Exceeded revenue goals by 300% by acquiring 7 major brands in the first 6 months.
• Created a Media Division and established a strategic agency partnership with Amazon Fresh within first 6 months, only 1 of 3 agencies to become an Amazon Fresh Partner. Struck partnerships with Instacart, Kroger.
• Short list of acquired clients: White Castle, Jolly Time, Splenda, Blount (Panera Soup), Van Leeuwen Ice Cream and worked with many emerging brands
• Penetrated categories including Food & Beverage (including organic/natural), Beauty, Pet, CE, HPC, Fashion. Home and others

Los Angeles, CA, US

• Business Development: Built and executed brand acquisition strategies and exceeded all expectations by landing 5-multimillion-dollar clients within the first 18 months and 25 total brands with 2 years. Achieved $50M.
• Exceeded revenue goals by 1000% by acquiring 20 brands in the first 6 months.
• Launched Amazon Marketplace account that reached the top 5% of all Sellers within 2.5 years
• Oversaw all business development with a 65% closing rate. A short list of clients included: Morphe, Keranique, Christy Brinkley Beauty, Allstar & Ontel (ASOTV companies), Hodgson Mills, New Vitality and many others
• Pioneered the implementation of leading edge, “secret sauce” Amazon strategies and tactics for ASOTV clients and others that required out-of-the-box Amazon management giving the company a superior Amazon industry cache.
• Created all start-up strategies including Amazon partner relationships, business development, P&L and Budgeting

• Approximately $20mm in Omni-Channel: Retail, eCom, Specialty and DTC sales for various clients as a sales manager, brand strategist and retail business development contractor.
• Clients: MagniLife (personal health care), Maglite Flashlights (the world-famous flashlight company), Mead Instruments (Telescopes), Ecovacs (robot vacuum), Diamond Multimedia (CE & PC), Beauty Pro (Exfoliator Device)..
• INTERNATIONAL: Western Europe and Japan—retail and distribution partnerships; opened offices and trained team on products.
• Retailers & Distributors successfully penetrated: Walmart/WM.com, Target/Target.com, Best Buy, CVS, Staples, Wayfair, Costco/Costco.com, Home Depot, GameStop, Amazon, Walgreens, Rite Aid, and Fry's. Distributors.
• Created the US go-to-market branding and product positioning strategies: price points, features, marketing copy, packaging and more. Interviewed customers and employees to discover what made the items unique to take to.
• Developed and managed market penetration strategies: strategic partners, including but not limited to brokers, distributors, fulfillment, trade shows, and marketing firms.

• Grew small software publisher from the ground up and increases sales from almost zero revenue to $60M/yr, starting off as their original Channel Sales Manager
• Managed the retail & two-tier dealer channel sales team.
• Responsible for all strategic partnerships: OEM licensing clients, online media partners for s/w distribution download
• Responsible for all Go-to-market strategies and ongoing sales development
• Managed Marketing Manager: all media strategies: digital, print, trade shows and PR.
• Responsible for opening European and Japan expansion

• The fist salesperson for a small software publisher and was responsible for opening Retailers, distributors, and strategic accounts
• Increases sales from zero to $15M within the first two years
• Opened the following accounts: Best Buy, Target, WM, CompUSA, Circuit City, Staples, Office Max, Ingram Micro, Navarre, and many others
• Developed strategic accounts for software downloads: CNET, Digital River, and many others
• A pioneer software downloads working with the Snr Software engineer—proposed that some tools be created as their own programs to sold as downloads only, which results in two of the apps achieving 1M downloads each.

Bachelor Of Arts (B.A.), History

Bachelor'S Degree