I have developed for over 40 years a solid expertise in the management of national and international sales in several business sectors:• Components for the aeronautical and scientific industries• Forest products and Construction Material• IT solutions for operations management (ERP) Customer management (CRM) and e-commerce platforms B2B and B2 C My expertise in sales has been made more powerful with stays of more than 15 years in Europe, the United States, Ontario, British Columbia and New Brunswick. Here are some highlights of my professional journey:• Developed and implemented business development strategies with sales growth reaching over 30% per year• Participated in the acquisition of three production plants in Canada and the United States.• Built and led sales and marketing teams of over 30 people with annual sales in excess of $200 million.• Negotiated sales contracts of up to $100 millions (over 3 years)• Implemented several e-commerce platforms that increased turnover by several million dollars, with clients spread across the world• Led several projects to increase profit margins with optimization of distribution channels, reduction of commercial agreement costs, elimination of low-margin products and computerization of order-taking processesThese successful experiences allow me to be confident of being able to meet new business development challenges in North American, European and Asian markets.
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Vice President - Sales And MarketingApn Global Sep 2019 - Apr 2023Québec, Canada• Responsible for annual sales of $40 million and management of 10 sales and marketing employees located in Canada, the United States, Mexico and the Republic of China.• Orchestrated overall annual sales growth of over 30% while increasing gross margin levels.• Negotiated multi-year commercial agreements (LTA) linking APN Global to several American, European and Asian multinationals, generating 60% of the group's annual sales.• Responsible for the implementation of the CRM module of Dynamic 365 (Microsoft) and a B2B e-commerce platform generating gross margins of + 60%.• Developed expertise in JobBoss ERP systems and Dynamic 365 Business Central -
Vice President - Sales And MarketingMaibec Nov 2013 - Jul 2019Quebec, Canada• Managed annual sales of $220 million and oversaw a team of 30 sales and marketing executives to service over 1,000 trade accounts.• Led the development of the e-commerce platform that generates $10 million in sales per year and minimizes error costs with savings of over $300,000 per year.• Doubled profit margins, by negotiating sales agreements of up to $30 million per year with major North American buying groups and distributors, encouraged by the growth of higher-margin items.• Increased sales and margins by successfully integrating annual sales of $75 million from three acquired plants in Canada and the United States. -
Vice President - Sales DevelopmentGroupe Ddm Oct 2012 - Oct 2013Quebec, Canada• Responsible for expanding the market footprint for DDM by developing for the Government of Canada, a business development roadmap for Canadian forestry equipment companies generating multi-billion dollar sales. -
Vice President - Sales And MarketingAtis Group Apr 2003 - Oct 2011Longueuil, Qc• Responsible for annual sales of $65 million and led a team of 35 people involved in sales, marketing and customer support for the group's 5 factories in Quebec, New Brunswick and British Columbia.• Developed the market for with national hardware groups generating yeaarly sales increase from $5 million to $50 million over a 3-year period.• Negotiated commercial agreements with national clients which generated sales of $200 million over 5 years.• Maximized sales margins of high volume product lines by modifying product specifications and directing the sourcing of key components directly from low cost countries with annual cost savings of over $1 million on sales of $10 million.
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PresidentCarbon Street Inc Jun 2000 - Dec 2002Fredericton,Nb• Led an IT and sales staff of 20 in the development of software solutions used to manage manufacturing and sales activities for forest products producers, distributors and retailers.• Codification and commercial launch of a B2B transactional platform linking 60 producers and buyers of forest products in North America.
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Manager - Export SalesBois Daaquam Inc Jan 1996 - Jun 2000Quebec City, Qc• Responsible for managing annual lumber sales of over $20 million and expanding the customer base in North America and Overseas markets.• Increased sales to 15 strategic US accounts in less than 12 months to $15 million from $3 million on an annual basis.• Increased sales in the export markets of the UK, Middle East and Asia (Japan and China), by selling directly to local importers.
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Manager - International Sales And MarketingNorbord Jun 1991 - Dec 1995Toronto, On• Responsible for sales, purchasing, quality control, marketing and shipping activities for forest products and generated an annual turnover of $15 million in the export markets of Europe, the Middle East and Asia• Developed the China market with sales totaling $4 million and the Japan market with shipments of $1 million per year -
Manager - EuropeBc Council Of Forest Industries 1989 - 1991Brussels, Belgium & London,England• Responsible for identifying new market segments for BC forest products and developing strategies to increase sales in the UK, Germany, Holland and Belgium. -
Manager - Europe & Middle EastBureau De Promotion Des Industries Du Bois 1986 - 1989Milan, Italy• Founded and operated the organization's first overseas office in Milan, Italy to develop sales of Quebec forest products in continental Europe and the Middle East.• Organized trade missions and participation in international trade fairs in Italy, France, Germany, Malta, Algeria, Tunisia, Egypt and Saudi Arabia.
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Senior Commerce OfficerGovernment Of Canada 1981 - 1985Ottawa & Quebec City, Canada• Supported the development of the Canadian heavy machinery sector by providing technical and financial support to manufacturers to develop new innovative products and increase their exports around the world.• Organized trade missions, market studies and participation in trade fairs in the United States, Europe and Oceania.
Michel Leblanc Education Details
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Forestry Engineering
Frequently Asked Questions about Michel Leblanc
What is Michel Leblanc's role at the current company?
Michel Leblanc's current role is Vice President of Sales - experienced in Multi-Country Operations.
What schools did Michel Leblanc attend?
Michel Leblanc attended Université Laval.
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1inspection.gc.ca1 (613) 7XXXXXXX
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Michel Leblanc
Laval, Qc1trafficnet.ca -
Michel Leblanc
Consultant And Coach In Career Transition And Solutions, Working With Lhh KnightsbridgeMontreal, Qc4nbc.ca, bnc.ca, bnc.ca, lhhknightsbridge.com
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