I have ever wished to express the beauty of truth, with creativity and logic. Arts have fed my expressivity, while scientific and economic background shaped my mind, training me both in critical thinking and pragmatism. Time after time I have been facing not only Economics, but also cultural and social issues of this Time. Deeply convinced that no truth is complete if not shared, I strongly believe in Human Relations. In my life experience I have always tried to light on innovation paths, applying myself with perseverance and method to make them possible. Personal and favourite way is the World, capable of committing people to operate together for a common good.
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AutriceLeone Editore Dec 2019 - PresentSviluppo, redazione e lancio di contenuti narrativi pubblicati nel mercato editoriale (target giovani / giovani - adulti)
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AutriceEdizioni Leonida Feb 2022 - PresentStesura, pubblicazione e promozione di contenuti editoriali
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Governance & ImprovementPlenitude Jan 2022 - PresentProgrammi di formazione interna Customer Centric (ideazione, pianificazione e promozione delle experience commerciali, social content management); campagne di servizio end-2-end e marketing automation ( copywriting, layout composition, delivery e media); KPI performance evaluation -
Governance & ImprovementEni Gas E Luce Oct 2014 - Dec 2021Customer Communication, Process Development and Customer Experience Management, Training Program and Knowledge Management. KPI Monitoring -
Promotional Initiatives ManagerEni Sep 2010 - Sep 2014MilanPromotional strategy for retail and small business gas&power market: marketing plan, awarding programs, loyalty programs, comarketing, convention, budgeting, team management
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Marketing Intelligence ManagerEni Mar 2009 - Sep 2010Milano, Italiamarketing plan coordination and commercial guidelines definition for business and retail market gas & power: competitive intelligence, benchmarking and best-practices identification, sales force training, price-revision support for international gas negotiations, cross functional team-management
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Commercial Planning & Asset ManagementEni Jan 2005 - Feb 2009Milano, Italiasales planning and executive reporting for Italian and foreign gas & power market ( business and retail): Commercial Plan development, operational tools management for sales forecasting, in consideration of energy-market scenario evolution, business plan for italian energy companies acquisitions
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Assistant Brand ManagerUnilever Jun 2003 - Nov 2004product innovation and brand management (in-store promotions, field marketing, comarketing, market analysis, budget and forecasting, media planning, web management ), italian focal point for international network (category brand journal management) -
Market ResearchSda Bocconi Oct 2002 - Sep 2003Milano, Italiamarket research and modeling activity at Marketing Department and Economics and Financial Market Institute -
Marketing And SalesIbm Jul 2001 - Oct 2001Vimercate (Mb)market segmentation, customer profile and business development in Electronics and Networking Area -
PromoterPromotional Agencies Sep 1998 - Jun 2001In-store promotions of consumer goods (food, home & personal care, cosmetics) and technology
Michela Vaira Education Details
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(110 E Lode) -
International Exchange Program -
Scientific High School L.Banfi(60/60) -
Ateneo Della ChitarraClassical And South American Guitar
Frequently Asked Questions about Michela Vaira
What company does Michela Vaira work for?
Michela Vaira works for Leone Editore
What is Michela Vaira's role at the current company?
Michela Vaira's current role is Creative Voice.
What schools did Michela Vaira attend?
Michela Vaira attended Bocconi University, Università Degli Studi Di Milano, Norwegian School Of Economics, Scientific High School L.banfi, Ateneo Della Chitarra, Università Degli Studi Di Milano.
Who are Michela Vaira's colleagues?
Michela Vaira's colleagues are Chiara Cavini-Benedetti, Mattia Carli, Daniele Duò, Elisa Nardelli, Roberto Leonardi, Nicola Lupi, Marinella Boccadamo.
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Michela Vaira
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