As an Inbound Marketing Specialist at protocol80, my goal is to work closely with clients and create content that matters. What is content that matters? It’s blog posts, premium offers, social media posts, and other digital assets that bring new leads customers to them. Later. Rinse. Repeat. Before coming to p80, I worked in newspapers for almost 10 years (technically 15 -- ask me about it sometime!), and later, in economic development. At both those stops on my career path, I developed a deep understanding and appreciation for the power of words and what they mean to readers and businesses.