Michele Blankemeyer Email & Phone Number

Cherry Hill, New Jersey, United States

- Managed Digital Transformation efforts for large enterprise clients- Assisted the DAM Product Manager in identifying and deploying product feature enhancements - Assisted with system updates and releases across environments for new features and functionality to the DAM system including testing and process mapping- Managed asset onboarding efforts for global brands, developed enterprise-wide meta & data governance strategies, standardized file naming conventions and asset… Show more - Managed Digital Transformation efforts for large enterprise clients- Assisted the DAM Product Manager in identifying and deploying product feature enhancements - Assisted with system updates and releases across environments for new features and functionality to the DAM system including testing and process mapping- Managed asset onboarding efforts for global brands, developed enterprise-wide meta & data governance strategies, standardized file naming conventions and asset submission workflows - Managed client efforts in defining user permissions, mandatory fields, search and user interface requirements to ensure broad adoption and system re-use - Drove the management and organization of the DAM system, ensuring that all digital assets related to corporate and partner brands were stored, categorized, and easily accessible for broadly distributed groups of internal and external stakeholders- Compiled and packaged usage and engagement reports for client presentations - Managed content and asset updates across multiple web CMS platforms - Created and oversaw manual testing plans for SaaS modules Show less

Philadelphia, Pennsylvania, United States

- Developed and maintained training documentation- Performed system audits and reviews against downstream sites to ensure assets were feeding correctly and up-to-date- Ran monthly content expiration reports- Identified and documented software bugs and improvements- Developed and implemented a consistent and effective metadata and tagging system for digital assets to enhance search-ability and discoverability - Established and maintained a structured organizational hierarchy… Show more - Developed and maintained training documentation- Performed system audits and reviews against downstream sites to ensure assets were feeding correctly and up-to-date- Ran monthly content expiration reports- Identified and documented software bugs and improvements- Developed and implemented a consistent and effective metadata and tagging system for digital assets to enhance search-ability and discoverability - Established and maintained a structured organizational hierarchy to facilitate a logical organization and ease of use for all stakeholders - Assisted in the creation of documentation, such as brand compliance documents, DAM naming convention documents, copyright guidelines, and Marketing Asset Lifecycle documents (for example, when specific assets should be retired, expired, archived, etc.) Show less

Philadelphia County, Pennsylvania, United States

- Collaborated with cross-functional teams to review and approve digital assets, ensuring compliance with brand guidelines, quality standards, and legal requirements - Ensured adherence to rules for asset loads, data quality, and workflow within the DAM environment- Participated in product testing

Msw, Health/Mental Health; Community & Policy

Bachelor Of Science (B.S.), Psycholgy; Sociology

Activities and Societies: Psi Chi