Michele C. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

+ Work with clients to establish campaign goals and strategy, as well as, work with influencers to manifest that strategy. + Responsible for client and talent relations, sourcing and vetting talent, managing budgets, agreements, post campaign performance metrics reporting, and case studies.

Los Angeles, California, United States

+ Oversaw and manage portfolio of endemic and non-endemic clients and influencer marketing campaigns from campaign ideation to execution and influencer management. + Managed campaign execution across Twitch, YouTube, and social media platforms. Oversaw teams across legal, influencer relations, creative, and ensured clear cross-functional communication to achieve campaign goals.

Los Angeles, California, United States

+ Supported the team through the strategy and execution of integrated campaigns for content, communications, events analytics and digital.+ Lead content creator for weekly newsletter highlighting various PwC campaigns successes worldwide.

Calabasas, California, United States

+ Owned product marketing plans and deliverables for mobile and gaming division.+ Created and distributed documents that defined scope of work for internal distribution.+ Served as the liaison between internal teams and the client.

Santa Monica, Ca, United States

+ Responsible for all marketing operations for North American territory of Pico Global (40 offices worldwide).+ Ideated creative concepts for client campaigns with reach domestically and internationally, andoversaw all strategic direction and execution.+ Oversaw staff across project management, design/creative, and operations divisions; managinginternal workflows, setting deadlines and deliverables, providing creative briefs, and leading weekly staff and client-facing meetings.+ Created compelling content for all sales, marketing, and new business initiatives; including case studies, website and social media copy, and new business presentations which resulted in over $800K increase in sales over two years.

Calabasas, Ca

+ Responsible for securing and executing promotional partnerships and sponsorships for entertainment properties including Disney’s Moana, DreamWorks Animation’s Finding Dory, Sony Pictures’ Goosebumps, Focus Features RACE, as well as brands such as Corona and Hostess.+ Led cross-functional teams to ensure adherence to budgets, timelines, and campaign objectives.+ Managed social media platforms across Facebook, YouTube, Instagram, Twitter, Snapchat, andPinterest including content creation, scheduling, and maintenance.

Calabasas, Ca

+ Evaluated scripts and evaluated opportunities for promotions, product placement and brand integrations + Facilitated and executed audience giveaways for entertainment news and talk shows including The Wendy Williams Show, Ellen DeGeneres, Extra and more+ Clients included: Jack Daniels Whiskey, Herradura & el Jimador Tequila, Hostess, Barilla Pasta, Hot Tamales, Mike & Ikes, Peeps, Zipcar, HeadBlade and Thomson Reuters Legal

Calabasas, Ca

+ Created proposals and presentations to secure brand partnerships.

Santa Monica

+ Specialized in PR, marketing, special events and promotions.+ Assisted with producing small- and large-scale events.+ Managed social media platforms and created engaging content for Spin PR clients.+ Wrote press releases, media alerts, press clips, calendar listings, e-blasts, and media pitches.

Los Angeles, Ca

+ Managed social media accounts, increased online presence and electronic web-based marketing efforts, including online competitions and campaigns. + Conducted data analysis to analyze the strengths and weaknesses of the program for state grant applications.

Lafayette, Co

+ Managed PR efforts including media alerts and press releases.+ Assisted with marketing strategy and event coordination of The Colorado Music Festival, a six-week music festival that received an ASCAP award for “Adventuresome Programming of Contemporary Music”.

Bachelor Of Arts (B.A.), Communication

• Deans List from 2009-2012

Education record