• Develop and execute integrated marketing plans to support membership growth, program enrollment, and community engagement• Manage campaigns across various channels, including digital, print, social media, and community outreach• Coordinate and distribute internal communications to ensure staff are informed and aligned with marketing efforts• Collaborate with department heads to identify promotional needs and tailor messaging• Ensure all marketing materials and communications align with the YMCA’s brand guidelines and values

• Assisted students and the office board with resources for students regarding off-campus living at the university• Aided in the Rutgers Food Pantry by helping students with food insecurities fulfill their food needs

• Monitoring various forms of media for client press coverage• Maintaining and updating press contact lists to ensure accuracy of press database• Conducting research to support PR planning• Creating and curating content for company social media accounts• Contributing to the planning, creation, organization, and execution of press releases, campaigns, and special events• Providing support for general administration duties as needed

• Creating a digital live music asset through Stream Live app, practicing branding and marketing strategies• Observing case studies on data capture, market analysis, and effective decision-making in digital music practices

• Collaborated in developing PR strategies that align with the mission of the organization in a professional manner• Crafted and updated media kits to build industry connections to support publicity outreach

• Developed professional communication skills within the Rutgers Writing Center by taking on leadership tutor role• Tutored students who needed writing assistance weekly through Zoom meetings to guide them to becoming stronger writers

• Assisted with leading preschool through 5th grade children, engaging them in nature activities, crafts, and sports.• Supervised campers to ensure a safe and welcoming environment throughout the summer program.

• Received guidance and gained experience in the recreation system, particularly in office work.• Created digital graphics in Adobe Photoshop for a recreation website that documented the projects visiting students constructed.

• Provided efficient customer food service.• Acquired cooperative team effort skills as well as verbal communication skills.