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Michele Berman is listed as Marketer | Business Development | Volunteer at United Freezer and Storage Company, a with 4 employees, based in Chicago, Illinois, United States. AeroLeads shows a work email signal at zazookids.com and a matched LinkedIn profile for Michele Berman.
Michele Berman previously worked as Freelance Marketing at Mb Consulting and Active Board Member at United Freezer And Storage Company. Michele Berman holds Bachelor Of Science - Bs, Marketing from Indiana University - Kelley School Of Business.
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AeroLeads found 1 current-domain work email signal for Michele Berman. Compare company email patterns before reaching out.
Accomplished in brand strategy, marketing communications, advertising and promotions for large corporate organizations to start-up ventures. Bring energy, passion and creative thinking into small and large projects. Organized self-starter with strong team building, project management, communication, and analytical skills. -Marketing Strategy and Planning-Design and Execute Integrated Marketing Programs-SEO, Analytics and Digital Strategy-Brand/Style Guideline Development-Develop Strategic Partnerships-Target Market Segmentation and Storytelling-Budget Planning and Management-Event Planning and Execution-Collaborate with all Functions within Corporate Office
Listed skills include Marketing, Marketing Strategy, Social Media Marketing, Video, and 24 others.
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Chicago
Freelance marketing projects and support new business initiatives. Capabilities include: developing marketing strategies, bringing focus in brand development, streamlining marketing programs and processes, analyzing target audiences, developing competitive landscape, executing marketing tactics, identifying emerging markets and event management.
Chicago, Il
Invented consumer product. Managed all aspects of new product development through product lifecycle including idea generation, international manufacturing, design, app creation, intellectual property, P&L, operations, marketing, and public relations.• Designed, manufactured, imported and marketed innovative children’s consumer product. Recipient of several prestigious parenting awards including: NAPPA Gold Winner, PTPA Winner, The National Parenting Center Seal of Approval.• Negotiated national wholesale distribution programs with major retailers including Best Buy, Kohl’s, Amazon.com and worked with specialty store retailers and online resellers. • Successfully managed business to consumer and business to business public relations programs that secured editorial coverage in New York Times, Parenting Magazine, Time-out Kids, Chicago Magazine, NY1 TV, national talk shows and more in first 6 months in market.• Managed digital agency and successfully ran social, SEO, Adwords, and email programs.. • Led development of an app version of the ZAZOO Clock for both Android and IOS.• Secured media partners to add-value to product and increase revenue opportunities.
Directed the strategic development, implementation and measurement of Hyatt advertising programs including creative, media, digital, and production for all corporate branding, promotions, trade and local campaigns.• Managed budgets in excess of $20 million and staff of seven.• Directed national, full-service brand advertising agency as well as four specialized agencies: Emarketing agency, B2B directory agency, yellow and white page agency and boutique agency for Hyatt’s “Marketing Made to Order” program.• Initiated development of new company-wide brand advertising standards and national print launch to address need for repositioning identified in segmentation study. Campaign received awards including: Clios, One Show and Communication Arts.• Created retail promotion using third party value-added that resulted in over $44 million in revenue, up 20%+ over prior year. Success led to similar future efforts.• Directed selection process and contract negotiations of an e-marketing agency.• Developed online strategy to drive unique visitors and bookings through Hyatt.com. Directed agency, executed program and tracked results.
Developed and managed national and regional marketing programs including brand advertising, retail promotions, direct mail, Internet, sales collateral and public relations targeted at leisure consumers and travel trade. • Managed budgets in excess of $7 million.• Planned promotions that garnered over $40 million in revenue annually.• Developed travel trade incentive program that generated over $6.6MM in revenue, an increase of 138% over prior year.• Conceived strategic marketing plans for sub-brands: Golf, Camp & Spa Hyatt. • Advisor to resorts on strategic planning & execution of local marketing plans.
Urbana-Champaign, Illinois Area
Led marketing management discussion sessions weekly in classrooms of 40 students. Developed and executed curriculum in conjunction with lead professor. Directed textbook analysis and selection for future academic years. Managed grading for all coursework.
Greater Chicago Area
Managed $10 million national print account. Forecasted order volume in accordance with quarterly and fiscal goals. Identified effective media and recommended media for future use.
Chicago, Il
Designed and executed regional and national plans consisting of print, broadcast and outdoor media. Determined primary and secondary consumer targets. Prepared competitive spend reports. Created and implemented merchandising and promotional programs. Comprehensive knowledge of Neilson.
Other employees you can reach at unitedfreezer.com. View company contacts for 4 employees →
Rebecca Twigg
Colleague at United Freezer And Storage CompanyVolant, Pennsylvania, United States
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MB
Michael Bodajlo
Colleague at United Freezer And Storage CompanyYoungstown, Ohio, United States
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KL
Kaki Lacoste
Colleague at United Freezer And Storage CompanyAlgeria
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GT
George Tsibu-Darko
Colleague at United Freezer And Storage CompanyAccra, Greater Accra Region, Ghana
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BD
Bill Dye
Colleague at United Freezer And Storage CompanyGreater Pittsburgh Region, United States
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Digital Marketing Certificate Course covering advanced web analytics, SEO, PPC, mobile marketing, social media marketing, email marketing.
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Michele Berman works for United Freezer and Storage Company.
Michele Berman is listed as Marketer | Business Development | Volunteer at United Freezer and Storage Company.
AeroLeads has found 1 work email signal at @zazookids.com for Michele Berman at United Freezer and Storage Company.
Michele Berman is based in Chicago, Illinois, United States while working with United Freezer and Storage Company.
Michele Berman has worked for Mb Consulting, United Freezer And Storage Company, Zazoo Kids, Llc, Hyatt Hotels Corporation, and University Of Illinois Urbana-Champaign.
Michele Berman's colleagues at United Freezer and Storage Company include Rebecca Twigg, Michael Bodajlo, Kaki Lacoste, George Tsibu-Darko, and Bill Dye.
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Michele Berman holds Bachelor Of Science - Bs, Marketing from Indiana University - Kelley School Of Business.
Michele Berman is listed with skills including Marketing, Marketing Strategy, Social Media Marketing, Video, Multimedia, Advertising, Social Media, and Event Management.
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