Michele Johnson Email & Phone Number

Cincinnati, Ohio, United States

Cincinnati, Oh

Provided design, execution, analysis and communication of custom consumer research for existing and new MMR clients. Consulted with clients on integration of insights into marketing activities.

Cincinnati

Led the cross-discipline Kantar leadership team dedicated to the P&G account, representing organizational competencies in purchase and usage behavior, communications optimization, digital media measurement, custom research and shopper and retail consultancy.• Integrated Kantar teams and capability to offer seamless global insights to shopper behaviors and attitudes, creating stronger sales opportunities for our client with their retail partners, and a 10+ year, multi million dollar program for Kantar.• Strengthened Kantar offer to P&G by leading research reinvention and enabling solution integration.• Co-led development work on micro-surveys/data fusion to optimize the efficiency of tracking and foundational survey research.• Co-led teams in developing client-bespoke pilots analyzing social media text and images, integrating media, sales, and consumer insight data, and other innovative approaches to consumer understanding.• Identified, integrated, and pitched the best of Kantar Qualitative capabilities to win a “rostered” position and access to an incremental 30% of client budget.• Improved Customer Satisfaction Scores through the development and execution of annual Joint Business Plans which ultimately led to Kantar growth in share of Client spend.• Worked as a member of WPP Team P&G’s leadership to drive integration and efficiency across Media, Creative, and Data/Insights agencies to increase value to client and WPP share.

Cincinnati

Collaborated with P&G and the cross-discipline Kantar team to develop globally scalable bespoke consumer insight capabilities. • Led development and deployment of new, cost effective, globally scalable virtual package assessment capability.• Led TNS operations strategy, costing and pricing for large global pitches, enabling cost efficiencies, broader rostering of TNS, and more revenue opportunities for the global account team.• Led research quality and client satisfaction programs, resulting in steady improvement of client satisfaction scores.

Cincinnati

Led teams around the world to grow and support TNS’ largest, most profitable, and most innovative client account. • Mentored and grew global talent pool to scale predominantly US-led account to developing markets, establishing connected teams across Asia, Europe, North and Latin America.• Developed and nurtured client relationships in global and regional headquarters, resulting in rostering and budget allocations that grew TNS share.• Led TNS team redesign and integration into Kantar following acquisition.

Cincinnati

Led US-based client service, analytic and operations team (70+ people) dedicated to TNS US' largest and most profitable account.• Met or exceeded revenue and/or profit targets every year.• Served as site manager, with P&L responsibility, for company’s largest Regional office, with all associated administrative responsibilities including all functions related to human resource management.• Managed strategic planning, budgeting, sales forecasting, tracking and goal assignment.• Developed mutually beneficial relationships with sister companies, innovation partners and independent consultants.

Cincinnati

Profitably built and expanded client relationships in a variety of CPG categories - Food, Beverage, Beauty Care, Personal Care, Health Care.