Michele Smith

Michele Smith Email and Phone Number

VP, Estate and Legacy Brand Management @ Concord
Los Angeles, CA, US
Michele Smith's Location
Los Angeles, California, United States, United States
Michele Smith's Contact Details
About Michele Smith

A respected and well-traveled game-changing leader who envisions and designs long term sustainable strategies that grows revenue, drive efficiencies and creates effectiveness that is measurable while striving for continuous improvement. Manage global campaigns and teams which include multi-channel, marketing programs, oversight of various multicultural event, communication plans, production, merchandising, licensing, social media, brand events, advertising and creative. A 2024 Emmy nominated Executive Producer on the HBO 4-part docuseries, Stax: Soulsville U.S.A. and a 2023 Grammy award winning compilation producer for the Best Historical Album, Written In Their Soul: The Stax Songwriter Demos, which also won a Grammy for Best Album Notes. Named one of Billboard’s 2022 Women In Music Executive Honorees and named to the Billboard 2022 Indie Power Players List.Accomplishments achieved by creating strong global functional internal and external business partners to develop top tiered deals that create win-win partnerships.Includes managing the negotiation of an acquisition that will increase long term corporate revenue. •Create business & marketing strategy and operational foundation from the ground up•Lead transformational advertising, marketing, content, social media and event strategies•Leadership experience in B2B and D2C advertising /sales / marketing / entertainment, non-profit, and CPG industries•Collaborate with cross-functional teams with an excellent history of working with Fortune 500 companies, clients, artists, vendors, agents, press/media and entertainment companies. •Experience includes a strong business network within non-profit and for-profit companies.•A leader and committed member of the Diversity & Inclusion Committee •A committed member of the Impact Investment Committee focused on investing in music and theater industries that serve underrepresented and marginalized communities. •Serving on a non-profit Board of Directors for a Museum, Music Academy.

Michele Smith's Current Company Details
Concord

Concord

View
VP, Estate and Legacy Brand Management
Los Angeles, CA, US
Website:
concord.com
Employees:
1538
Michele Smith Work Experience Details
  • Concord
    Vp, Estate And Legacy Brand Management
    Concord
    Los Angeles, Ca, Us
  • Concord
    Vp, Estate & Legacy Brand Management
    Concord May 2007 - Present
    Los Angeles, California, United States
    Also a Carnegie Mellon University Adjunct Instructor Since 2021As a Carnegie Mellon adjunct instructor I develop and teach a 6 week business development course during the Spring semester using strategy and commercialization to identify opportunities for expansion and growth in the music, media and entertainment industries. The course will delve into what constitutes and comprises business development and the various connotations it holds such as entrepreneurship, strategy, project management, sales, marketing and finance. Each functional area will be explored through films, videos, written articles and class discussions.
  • Concord
    Vice President, Estate & Legacy Brand Management
    Concord Nov 2018 - Present
    Los Angeles, Ca
    •Work closely with the CEO, Label President and partners to develop strategic initiatives to increase revenue•Create and execute marketing plans, events and strategies for designated projects with over 150+ artists (James Taylor, Paul Simon, etc.) and various genres (Pop, Alternative, Rock, Country, R&B/Soul). •Work closely with all departments, internal partners and cross-functional teams (Production, Art, Video, Radio Promotions, Publicity, Advertising, Sales, Digital Marketing, Social Media teams, D2C, Licensing and Finance) to ensure and oversee project timelines and campaign execution for determined product releases.•Responsible for project P&Ls encompassing sales, promotions, publicity, production and manufacturing costs for marketing projects and digital campaigns. Oversee the development and execution of artwork and production of commercial and promotional packaging and adapting to the changing trends and market conditions.•Collaborate on films, television podcast opportunities and drive the development of any relevant theatrical/stage productions.•Manage the negotiation, the acquisition and the onboarding of an iconic photo collection. •Manage the production of live performances designated projects including and not limited to obtaining venue space, being the stage managers, renting all backline, hiring grip and electric, musicians, art directors for the event theme, band directors, dancers, make up and hair personnel, caterers, staging, videographers and the like.•Manage the estates of Billie Holiday and Tammy Wynette, their brands, social media presence, licensing and assume the licensing and merchandising business from third party vendors
  • Concord
    Senior Director Of Project Management / Brand Manager, Stax
    Concord May 2007 - Nov 2018
    Beverly Hills, Ca
    *Create and execute project marketing plans and strategies for designated projects. *Work closely with all departments within the company (Production, Art, Video, Radio Promotions, Publicity, Sales, Digital Marketing, Direct to Consumer, Licensing and Finance) to ensure and oversee project timelines and campaign execution for determined product releases.*Oversee the development and execution of artwork and production of commercial and promotional packaging and adapting to the changing trends and market conditions.*Excellent relationships managing internal and external stakeholders as the lead driver of all projects including ensuring the international team is included and on schedule. *Generated successful strategic partnerships and improved return on investment (ROI) of projects by creating cross-promotion initiatives between brands and major corporate associations while maintaining effective cost containment measures.*Work closely with the digital marketing and social media teams to maintain project messaging and aid in building a larger online presence.*Extensive experience in the creation of campaign media content, i.e TV, print, outdoor and online advertising, packaging creative, photo sessions and video shoots.*Excellent ability to adapt to the challenges of change while keeping the team on track and to successfully work multiple projects at a time.*Concord appointed representative on the Soulsville Foundation Board of Directors. *Developed and implemented the business and operational plan for the Stax Enterprises venture. A business venture through Concord that partners with the Soulsville Foundation which oversees the Stax Museum, The Stax Music Academy that provides after-school musical training for at risk youth and the Soulsville Charter School. *Part of the producing team that created and mounted the Stax musical theatrical production that ran at Baltimore Center Stage in the Spring of 2018.
  • Hidden Beach Experiences
    Director Of Marketing/ Marketing Consultant
    Hidden Beach Experiences 2004 - May 2007
    Los Angeles, Ca
    Realized outstanding leadership of marketing, merchandising, promotions, sales, publicity, productions, new media and financial initiatives. Created innovative campaign for Andrew Phipps (NASCAR driver) and marketing, media/broadcast production for International Church of the Foursquare Gospel. Maximized output to over 4.5M members internationally and organized events and corporate sponsorships. Also, created initiatives with Brand Jordan, The American Lung Association and Ashley Stewart Clothing.Achieved market penetration with successful launch of break-through products; directed branding, public relations, advertising campaigns, media buys, and direct marketing while maintaining corporate websites.Managed and created media content by evaluating talent performance and selecting marketing teams including production companies, directors and media staff to create campaigns. Streamlined costs and negotiated budgets and maximized production.Created media content for soundtrack projects, DVD packages and produced television, radio and Direct Response (DR) advertising commercials.Demonstrated entrepreneurial capabilities and successfully created and directed multiple events and programs including marketing, advertising, and logistics and fundraising activities. Provided insights to product and packaging development teams and gave feedback on concepts in an effective and constructive manner.Maximized revenue and reduced costs through strategic negotiation with vendors.
  • Equinox
    Personal Trainer
    Equinox 2006 - 2007
    Pasadena, Ca
    A sought after personal fitness trainer who specialized in personal training, group fitness and cardio kickboxing training. Also certified in senior fitness and injury prevention.

Michele Smith Skills

Entertainment Marketing Strategy Advertising Marketing Social Media New Media Social Media Marketing Public Relations Creative Direction Strategic Partnerships Digital Marketing Social Networking Product Marketing Online Advertising Publicity Market Research Direct Marketing Competitive Analysis Event Management Event Planning Event Production Live Events Corporate Events

Michele Smith Education Details

Frequently Asked Questions about Michele Smith

What company does Michele Smith work for?

Michele Smith works for Concord

What is Michele Smith's role at the current company?

Michele Smith's current role is VP, Estate and Legacy Brand Management.

What is Michele Smith's email address?

Michele Smith's email address is mi****@****oup.com

What is Michele Smith's direct phone number?

Michele Smith's direct phone number is +121676*****

What schools did Michele Smith attend?

Michele Smith attended Simon Fraser University.

What skills is Michele Smith known for?

Michele Smith has skills like Entertainment, Marketing Strategy, Advertising, Marketing, Social Media, New Media, Social Media Marketing, Public Relations, Creative Direction, Strategic Partnerships, Digital Marketing, Social Networking.

Who are Michele Smith's colleagues?

Michele Smith's colleagues are Ilona Jackson, Shahad.s Yousef, Carol Boldish, Eslam Elsayed, Mukesh Kumar, Ella Andrew, Suzanne Mohler.

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