Michele Smith Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Also a Carnegie Mellon University Adjunct Instructor Since 2021As a Carnegie Mellon adjunct instructor I develop and teach a 6 week business development course during the Spring semester using strategy and commercialization to identify opportunities for expansion and growth in the music, media and entertainment industries. The course will delve into what constitutes and comprises business development and the various connotations it holds such as entrepreneurship, strategy, project management, sales, marketing and finance. Each functional area will be explored through films, videos, written articles and class discussions.

Los Angeles, Ca

•Work closely with the CEO, Label President and partners to develop strategic initiatives to increase revenue•Create and execute marketing plans, events and strategies for designated projects with over 150+ artists (James Taylor, Paul Simon, etc.) and various genres (Pop, Alternative, Rock, Country, R&B/Soul). •Work closely with all departments, internal partners and cross-functional teams (Production, Art, Video, Radio Promotions, Publicity, Advertising, Sales, Digital Marketing, Social Media teams, D2C, Licensing and Finance) to ensure and oversee project timelines and campaign execution for determined product releases.•Responsible for project P&Ls encompassing sales, promotions, publicity, production and manufacturing costs for marketing projects and digital campaigns. Oversee the development and execution of artwork and production of commercial and promotional packaging and adapting to the changing trends and market conditions.•Collaborate on films, television podcast opportunities and drive the development of any relevant theatrical/stage productions.•Manage the negotiation, the acquisition and the onboarding of an iconic photo collection. •Manage the production of live performances designated projects including and not limited to obtaining venue space, being the stage managers, renting all backline, hiring grip and electric, musicians, art directors for the event theme, band directors, dancers, make up and hair personnel, caterers, staging, videographers and the like.•Manage the estates of Billie Holiday and Tammy Wynette, their brands, social media presence, licensing and assume the licensing and merchandising business from third party vendors

Beverly Hills, Ca

*Create and execute project marketing plans and strategies for designated projects. *Work closely with all departments within the company (Production, Art, Video, Radio Promotions, Publicity, Sales, Digital Marketing, Direct to Consumer, Licensing and Finance) to ensure and oversee project timelines and campaign execution for determined product releases.*Oversee the development and execution of artwork and production of commercial and promotional packaging and adapting to the changing trends and market conditions.*Excellent relationships managing internal and external stakeholders as the lead driver of all projects including ensuring the international team is included and on schedule. *Generated successful strategic partnerships and improved return on investment (ROI) of projects by creating cross-promotion initiatives between brands and major corporate associations while maintaining effective cost containment measures.*Work closely with the digital marketing and social media teams to maintain project messaging and aid in building a larger online presence.*Extensive experience in the creation of campaign media content, i.e TV, print, outdoor and online advertising, packaging creative, photo sessions and video shoots.*Excellent ability to adapt to the challenges of change while keeping the team on track and to successfully work multiple projects at a time.*Concord appointed representative on the Soulsville Foundation Board of Directors. *Developed and implemented the business and operational plan for the Stax Enterprises venture. A business venture through Concord that partners with the Soulsville Foundation which oversees the Stax Museum, The Stax Music Academy that provides after-school musical training for at risk youth and the Soulsville Charter School. *Part of the producing team that created and mounted the Stax musical theatrical production that ran at Baltimore Center Stage in the Spring of 2018.

Los Angeles, Ca

Realized outstanding leadership of marketing, merchandising, promotions, sales, publicity, productions, new media and financial initiatives. Created innovative campaign for Andrew Phipps (NASCAR driver) and marketing, media/broadcast production for International Church of the Foursquare Gospel. Maximized output to over 4.5M members internationally and organized events and corporate sponsorships. Also, created initiatives with Brand Jordan, The American Lung Association and Ashley Stewart Clothing.Achieved market penetration with successful launch of break-through products; directed branding, public relations, advertising campaigns, media buys, and direct marketing while maintaining corporate websites.Managed and created media content by evaluating talent performance and selecting marketing teams including production companies, directors and media staff to create campaigns. Streamlined costs and negotiated budgets and maximized production.Created media content for soundtrack projects, DVD packages and produced television, radio and Direct Response (DR) advertising commercials.Demonstrated entrepreneurial capabilities and successfully created and directed multiple events and programs including marketing, advertising, and logistics and fundraising activities. Provided insights to product and packaging development teams and gave feedback on concepts in an effective and constructive manner.Maximized revenue and reduced costs through strategic negotiation with vendors.

Pasadena, Ca

A sought after personal fitness trainer who specialized in personal training, group fitness and cardio kickboxing training. Also certified in senior fitness and injury prevention.