Michele White Email and Phone Number

Provides organizational development and event marketing support for start-up organizations. Functioned as liaison between The Good Grief Healing Center and the NFL Players Association, as well as crafted a business development proposal for presentation to the NFL Trust. Oversaw the rebranding and style guide development of Unity Dance & Movement, an online dance studio transitioning to its new commercial space.  Delivered strategic planning support for Partnership to Advance Youth Apprenticeship (PAYA).  Provided business guidance and marketing support to owner of Flying Buddha Studios for commercial space (Yoga).

Lead event architect, partnership developer, and experiential innovator for leading organization giving voice to struggling renters. Developed high-profile events and programs to increase philanthropic giving, encourage donor and member engagement, increase brand awareness, and elevate the rental housing affordability crisis.  Conceived National Month For Renters (NMFR) and oversaw plan to secure the congressional delegation of Senator Chris Van Hollen (D-MD), Senator Bill Cassidy (R-LA), Representative Bruce Poliquin (R-ME), and Representative Denny Heck (D-WA), to pass bipartisan legislation designating September as NMFR. Secured country music star Kane Brown as the celebrity spokesperson, led visits with Members of Congress and impacted families, coordinated a congressional briefing attended by staffers and 18 national and local journalists, and produced a VIP “rooftop rent party” event featuring a live performance by Kane Brown; resulting in 800M earned media impressions, 46K digital platform actions, and 8.1M paid media impressions. Orchestrated NMFR major media events in partnership with government and social leaders, including Councilman Brandon Todd (Ward 4), Pamela Patenaude (Former US Deputy Secretary of HUD), Matt Desmond (best-selling author, Evicted) and J.W. Cortes (Actor: Gotham and The Blacklist). Produced Make Room’s first high-profile Gala event at the National Museum of Women in the Arts; including contract negotiations, venue selection, catering management, invitations, décor, production, virtual fundraising, creative development, and vendor and staff management; raising $50K in revenue. Developed The Doors of Make Room Art Exhibition, where 11 commissioned artists painted 11 door sculptures to elevate the awareness of the rental housing affordability crisis. The exhibition, showcased across Washington, D.C. and at the Torpedo Factory Art Center (Fall Seasonal Art Installations), generated 114.5M impressions.

Built the Entertainment, Sports and Event marketing department from the ground-up by creating best-in-class experiential marketing activations, strategic partnerships, integrated marketing campaigns, and unique events designed to generate retail sales, engage audience around their passion points, and generate significant earned media. Led briefings and brand planning meetings, as well as managed and motivated staff and cross-functional teams, up to 400 team members, 20+ departments, field marketing and operations divisions, agencies, and other stakeholders.  Created the 42 Days of 42 on Amtrak campaign and negotiated strategic partnerships with Warner Bros Pictures and Jackie Robinson Foundation to promote theatrical release of 42 (The Jackie Robinson Story). Program produced the highest grossing fare promotion for Amtrak in 10 years and delivered an ROI of 65:1. Partnered with Martina McBride to create a breakthrough music event via a coast-to-coast train tour and cause marketing activation. ELEVEN Across America Powered by Amtrak generated $250K in charter sales revenue, garnered 790M impressions for Breast Cancer Awareness, achieved over $10M in earned 6 value and delivered an ROI of 36:1. Co-produced National Train Day benefit concert at the renowned Beacon Theatre in New York, featuring Grammy Award-winner Gladys Knight and raising over $100K for the Boys & Girls Clubs of America. Implemented the Amtrak / NY-NJ Super Bowl Host Committee marketing partnership in support of Super Bowl XLVII, resulting in $100K in incremental advertising revenue. Led negotiation and rebranding of the Acela Club Restaurant entitlement deals with Verizon Center and newly opened CitiField, including naming rights and branding (wallscapes and collateral). Elevated profile of Amtrak’s food and beverage services and culinary offerings via mobile marketing activation, generating 79M impressions and achieving over $1.7M in earned media value.

Launched brand advertising campaigns to increase brand awareness, optimize sales growth, and increase market penetration of residential service in the Washington, D.C. region. Negotiated and managed regional sports, trade show and large scale event sponsorships. Responsible for a $1.6M budget.

Led high-profile Time Warner Cable (TWC) experiential marketing initiatives and directed online marketing strategies, designed to engage with audience and connect to loyal/most valued “Triple Play” customers on a deeper level. Launched first direct-to-consumer mobile tour, including product demos and sampling, devised to introduce TWC to 3.5M newly acquired Adelphia / Comcast subscribers and encourage adoption, resulting in 1.5M tour impressions. 2007 Diamond Award, Best Practices in Marketing, The Global Marketer. Devised “The Red-Carpet Premiere” experiential activation, promoting four Warner Bros Pictures theatrical releases on Road Runner, including exclusive content and VIP events for 5M “Triple Play” subscribers, delivering over $3M in promotional value.

Provide organizational development, strategic marketing, business process improvement, and event management support for clients.

Directed the consumer and trade marketing for Superstation Original Movies and Specials, including brand management, strategy and positioning, marketing plans, advertising and media campaigns, creative development, national ad sales promotions (Upfront/Scatter), online marketing/website development, PR, and qualitative and quantitative market research. Managed a $6 million budget.

Directed the consumer and trade marketing for Superstation Original Movies and Specials, including brand management, strategy and positioning, marketing plans, advertising and media campaigns, creative development, national ad sales promotions (Upfront/Scatter), online marketing/website development, PR, and qualitative and quantitative market research. Managed a $6 million budget.