Assignments include: Global Clinical Supplies Group, MM.LaFleur, Lacoste, Everlast, Strava, Tommy Hilfiger, 3D Proscan, and Chipotlehttps://micheleaxt.com

• Managed all eComm copy strategic initiatives for Marmot, ExOfficio, Coleman, Contigo, Bubba, and related sub-brands across first and third-party platforms through the lens of a consumer-first user experience• Partnered with a dynamic set of cross-functional teams including Brand Marketing, Product Development, Industrial Design, Production, Art Directors, and Merchandising, creating a cohesive experience across platforms that elevates the brand voice and drives conversion.• Spearheaded a spunky cohort of full-time copywriters and occasional freelancers on projects ranging from quarterly content planning to paid social, site content, paid search, and more. • Drove and created process improvements to reduce churn and improve partnerships