Michele Bedard Email & Phone Number

United States

Social Media Strategy And Execution | Content Management | Project & Vendor Management

Minneapolis, Minnesota, United States

Bayport, Minnesota

Established strategic framework and growth roadmap for a new segment targeting luxury residential architects and builders, and ultra-affluent consumers.- Repositioned newly acquired ultra-luxury custom fenestration company with a new customer journey to deliver a concierge-level, high-touch/high-tech differentiating experience through workshops and.

Sheboygan, Wisconsin Area

Delivered a marketing and customer experience strategy for Kohler’s global network of 10 premier showrooms to align the branded experience and increase impact on sales to international architects, designers, developers, and hospitality.- Developed a thorough current state analysis with global partners and an action plan for addressing immediate.

Hartford, CT

Contracted as a brand consultant to leverage customer-centric innovations into integrated campaigns. Designed targeted digital launch campaign for Cigna One Guide Solution (LinkedIn, email, video), attaining conversion performance 48% above benchmark, including a provider gamification project that involved 90-second holographic game bringing benefits to.

Madison, Wisconsin

Led Sub-Zero and Wolf global brand management, Marketing & Communications. Built and managed multi-disciplinary team, agencies/partners. Supported sales team, 50+ showrooms, 20+ distributors. Reported to Owner-President. - Contributed to quadrupled corporate revenue over tenure. Drove increased demand year-over-year and category-leading brand metrics vs..

Madison, Wisconsin Area

Launched company's first global marketing campaigns, focusing on Luxury with Substance. Established consistency in brand, messaging, process across corporate teams, global distributors, showrooms, and retailers. - Launched luxury Wolf cooking brand in a crowded category into iconic #1 rank in consideration and demand in only 8 years. - Devised and drove.

Auburn Hills, MI

Led marketing strategy for new Beetle, Golf, Passat, and Cabrio. Managed models and programs contributed to increase in awareness 62% in U.S. and 43% in Canada (2000 vs. 1997), sales increase of 107%, and brand’s induction in AMA Hall of Fame as “Classic Brand of 2000.” Participated in task force to revamp dealerships’ look and feel, still in market now.>.

Toronto, Canada

Responsible for communications strategy and execution, new products market launches, market analysis and new segments development, agency management and Quebec marketing leadership.- Introduced Volkswagen's award-winning Drivers Wanted strategy in Canada which re-invigorated the brand and dramatically grew metrics: 1996 brand awareness reached 48% in.