Michele Crater Email & Phone Number

Texas, United States

Brentwood, Tennessee

• Led communications team in organization-wide strategy, planning and delivery of campaigns and initiatives• Led creative direction of $18 million capital campaign• Awarded $30,000 in grants in 2023• Managed timelines and workflows for print and digital campaigns and deliverables• Ghost writer for Executive Director and senior leadership• Directed the creative process for campaigns in tandem with in-house and external clients• Maintained relationships with relevant key stakeholders, providing regular contact on project status and changes• Established and maintained processes for managing project scope, streamlining the creative process from intake to delivery• Facilitated regular check-ins with clients to follow-up on campaigns and determine future project needs• Maintained relationships with local media outlets and coordinate media outreach efforts as necessary• Maintained partnerships with third-party vendors and resources• Collaborated with departments on innovative ways to increase awareness and involvement• Built and developed Communications Team to ensure maximum performance by providing purpose, direction, and motivation

Brentwood, Tennessee

• Collaborated with team and clients on creative strategy, timelines, and deliverables for digital campaigns• Managed digital content deliverables for website, email, and social media• Created and managed copy for print and digital media• Provided regular, consistent reporting to Communications Director and clients on campaign performance• Utilized Mailchimp, Sprout Social, and organization’s CMS for content planning and execution• Collaborated with creative services for graphic creation• Managed social media strategy for organizational channels• Researched latest digital media best practices to share with creative team and other stakeholders

Greater Nashville Area, Tn

• Developed content for 5 clients using Facebook, Twitter, and Instagram• Maintained client relations with weekly contact for most up-to-date information regarding events, photos, and videos• Provided technical support to clients to optimize social channels and fulfill each clients’ goals to incorporate online social presence into their larger church-wide mission

Greater Nashville Area, Tn

• Created comprehensive communication plans for 14 World Service projects to equip clergy and lay leaders for international discipleship• Networked with local and national donors and sponsors to reach new audiences

Greater Nashville Area, Tn

• Created assets for brand enhancement campaign• Grew social media engagement by 13% by increasing frequency, variety and quality of posts• Led awareness campaign for summer internship recruitment involving social media, in-person and email communication

Grapevine, Texas

• Rebranded Family Ministries to create updated identities for the children and youth programs• Assisted Communications Director in creating digital and print materials for Sunday morning worship, weekly events and special events at the church

Stillwater, Okla.

• Created assets for brand awareness campaigns• Established brand Instagram account• Managed social media presence• Designed print collateral for $6 million capital campaign• Managed on-campus circulation of promotional material• Increased web traffic by 10% by enhancing design and user experience

Kamulu, Kenya

• Presented to audiences of 60-1200 people to share the mission of Made in the Streets• Created engaging social media content for summer tour awareness and the Say No to Glue campaign• Blogged to update international audience during the summer tour

Van, Texas

Guided campers through activities and bible studies and acted as the direct correspondence between administration and other counselors.

Grapevine, Texas

Took care of children during church services, Sunday school classes, weekly programming events and Vacation Bible School.