Michele Allen Email & Phone Number

During my four years with this company, I’ve owned and managed the demand generation campaigns for the education and government industries. My campaigns have aligned to support annual industry solution revenue, micro pipeline and profitability goals. Since taking the position I have met or exceeded our industry pipeline creation goals. Some of my key responsibilities are outlined below:-Ensure the proper marketing mix is employed to meet the financial goals and sales quota plans over the total revenue lifecycle – from acquisition to expansion.-Drive marketing-qualified leads, sales-accepted opportunities, sales-qualified opportunities, and ultimately closed-won deals.-Work with industry solutions and sales leadership to align on roadmaps and go-to-market strategies.-Foster tight alignment between marketing and sales through relationship management.-Employ marketing technologies for end-to-end campaign and project management, including but not limited to CRM, marketing automation, website analytics, A/B testing, performance and ROI reporting.

Fairfax, Va

Responsible for identifying and communicating key industry, competitor, and technology trends to the company. Managed research vendor relationships, owned corporate statistics and client data, and provided research and analysis on a variety of projects. Key accomplishments:• Created and Launched Market Intelligence Intranet Portal• Owned the Content and Production of the Weekly Industry and Competitive Watch Newsletter• Member of the SalesForce Implementation Team (combining two company CRMs)Core Member of Merger Launch Team: As one of a few individuals responsible for the communications of the confidential multi-billion dollar merger of Datatel and Sungard Higher Education, I managed the external and internal online communications and the social media strategy from July 2012 to February 2013.

Responsible for the design, creation, implementation, and maintenance of company’s external and client websites. Key accomplishments:• Content creation: Authored over 1,000 web pages at any given time with an eye toward driving the visitor to take the next desired steps.• Lead generation: Developed an online strategy, messaging, and targeted landing pages that routinely generated between 10 and 15% of the company’s qualified leads.• Site architect: Created the site map for all company websites, ensuring sites were well integrated and easy to navigate.• Search Engine Optimization: Developed and implemented the company’s SEO strategy, including the identification of metadata that would attract target audiences. Results included placement of targeted web pages on the first SERP for more than 20 optimized keywords.• Content coordinator – reviewed and prioritized all web content requests, recruited content owners from various departments, reviewed content for quality assurance, and published content.• Led five website redesign projects, including support for the newly branded company’s 11 global websites.

Fairfax, Va

Responsible for writing and producing all corporate sales and marketing materials, direct mail, sales proposals, newsletters, and advertising. With the introduction of the company’s first product management team, executed the inaugural product marketing strategies and campaigns.

Reston, Virginia

Responsible for writing and producing all corporate marketing materials, as well as ownership of the CRM.

Virginia Beach, Virginia

Handled day-to-day account management with responsibility for design and implementation of marketing communications programs. Specific responsibilities included: broadcast and print story placement in local and national media, as well as advertising and written materials.

Reston, Virginia

Responsible for the design and implementation of a new marketing system, the redesign of all marketing and sales materials, as well as proposals and press releases.

Bachelor Of Science (B.S.), Marketing Management

Bachelor Of Science (B.S.), Business And Management