Lead our category marketing efforts across sports, arts and music through an omnichannel approach to drive business results and engage with fans. Category campaigns to date have included NFL, NBA, NHL, MLB, NCAA Football and Broadway.Lead our brand marketing efforts in support of our mission to connect fans to the live events they love.

Built strong connections with our sellers, buyers and fans through powerful content and community management via owned channels, social, influencers and beyond. Led social, community management and service from strategy through to execution. Reimagined content and engagement strategy across all social platforms. Enabled and empowered team to shift content strategy and efforts towards innovation and deeper impact. Tripled content volume, grew engagement rates consistently month over month, launched new channels in TikTok and YouTube shorts and tested multiple content types, including going live. Managed robust influencer programs for family and holiday campaigns, garnering double digit engagement rates. Supported launch of MerchatAI, a conversational shopping assistant powered by ChatGPT. Worked closely with product, engineering, legal, product marketing, CRM, growth and creative to execute with both speed and impact.

Led the activation of refreshed brand positioning and company purpose–to inspire and enable people to experience the restorative power of being outside. Successfully drove brand consideration and competitive differentiation through national campaigns such as Be an Outsider at Work, S’more out of Summer, Bean Boots and Brews, designed to create physical and digital brand touchpoints. Marketing executions included experiential activations in major cities, digital and OOH via Be an Outsider in the City, and featured partnerships with Industrious, Uber, American Field, collectively driving social engagement and earned media (placement on USA Today’s front page, and ANA Reggie Gold and Shorty Awards).Amplified strategic partnerships including the National Park Foundation, Trust for Public Land, Boys and Girls Clubs of America, Boston Red Sox, US Ski Team, charitable work and experiential brand programs, extending reach and building affinity and trust through aligned consumer moments.Owned and led team to operate organic social and influencer marketing programs for brand’s 1.5+ million followers. Expanded the influencer program by 48%, including 8 multi-year ambassadors toproduce/leverage content, driving consumer brand interest and affinity, as well as social revenue.Drove Brand Engagement measurement, responsible for budget and ROI and tools and technology to support the work.

Led a team supporting critical functions for Customer Satisfaction including Operations Technology, Learning, Communications and and Quality Monitoring. Focused on building L.L.Bean’s evolving customer service support capabilities particularly through digital service opportunities such as chat, email and social media. Responsible for digital contact platform. Worked closely with partners across the company to ensure a world-class service experience for our customers by providing a customer experience point of view on projects. Supported several significant strategic changes within a three year period, ensuring our employees and customers were supported throughout.

Responsible for driving strategy for Sales Performance Management across TD Bank's Retail Store Network. Managed and utilized technology to enable nearly 15,000 employees to have legendary sales and service conversations with customers, while also meeting their individual and team goals. Provided and supported the tools required for effective coaching and performance tracking.

Performance in this role led to winning Annual League of Excellence award for 2013. Responsible for leading Customer Experience Strategy and ensuring the highest levels of Customer Satisfaction for the U.S. Contact Centers - 3 locations (Auburn, ME, Mt. Laurel, NJ, Greenville, SC). Managed a team of Customer Experience and Quality Assurance professionals. Also contributed to North American strategic initiatives and led tactical programs to drive consistency across all 18 Contact Center locations across TD.

Led Marketing Campaigns and ongoing support for Retail lines of business. Responsible for leading Marketing Communications strategy through media plans, creative development, digital and social tactics, in-Store merchandising and engaging internal partners for support. Led cross-functional working teams to deliver multi-channel campaigns on time and on budget for the largest lines of business in the organization.

Performance in this role led to CEO Leadership and Vision in Action awards (top 1% of global organization) in 2009. Responsible for managing and leveraging corporate partnerships in the U.S. and Canada, including: TD Garden, TD Montreal International Jazz Festival, Boston Bruins, Boston Celtics, U.S. Biathlon team, U.S. Ski Team and several sponsored athletes. Accountable for ensuring sponsorship portfolio aligned with brand strategy and corporate objectives, ensuring that lines of business could maximize partnership assets. Acted as key liaison and Relationship Manager between partners and TD Bank.

Initially hired as Classified Advertising Sales Manager, primarily selling advertising for two local newspapers in Southern Maine as well as upselling into Southern New Hampshire publications and digital media platforms. Promoted to Advertising Sales Account Executive in 2005, responsible for covering key terroritory for display advertising sales, as well as digital media platforms.