Michele Lopes Email & Phone Number

São Paulo, Brazil

Brazil

✔️ Team Management: Leadership and development of a marketing team of 2 members, fostering collaboration and achieving strategic goals.✔️ OKRs Planning and Management: Definition, implementation, and monitoring of the team's Objectives and Key Results (OKRs), ensuring alignment with organizational goals.✔️ Digital Marketing Strategy: Planning, execution, and monitoring of marketing campaigns focusing on lead generation and qualification through automation (RD Station) and brand… Show more ✔️ Team Management: Leadership and development of a marketing team of 2 members, fostering collaboration and achieving strategic goals.✔️ OKRs Planning and Management: Definition, implementation, and monitoring of the team's Objectives and Key Results (OKRs), ensuring alignment with organizational goals.✔️ Digital Marketing Strategy: Planning, execution, and monitoring of marketing campaigns focusing on lead generation and qualification through automation (RD Station) and brand recognition (branding).✔️ Resource and Investment Management: Strategic allocation of financial resources for campaigns on Google Ads and LinkedIn Ads, as well as coordination of press relations and events.✔️ ABM Strategy Development: Creation and implementation of an Account-Based Marketing (ABM) strategy aligned with company objectives and constraints.✔️ SEO Optimization: Management and optimization of SEO strategies to enhance website visibility in search engines and increase organic traffic.✔️ Data Analysis and Reporting: Monitoring key metrics using tools like Google Analytics, Google Search Console, Google Ads, Social Analytics, and RD Station, with monthly reports presented to the board. Show less

Brazil

✔️ Strategic Marketing Planning: Development and implementation of marketing strategies based on OKRs, aligning actions with organizational objectives.✔️ Brand Management: Creation and management of a solid brand image reflecting the company’s values and purpose, including developing messaging, visual identity, and marketing materials targeted at the audience.✔️ Inbound Marketing: Planning and execution of inbound marketing initiatives to drive website traffic, optimize lead generation,… Show more ✔️ Strategic Marketing Planning: Development and implementation of marketing strategies based on OKRs, aligning actions with organizational objectives.✔️ Brand Management: Creation and management of a solid brand image reflecting the company’s values and purpose, including developing messaging, visual identity, and marketing materials targeted at the audience.✔️ Inbound Marketing: Planning and execution of inbound marketing initiatives to drive website traffic, optimize lead generation, and contribute to customer base growth.✔️ Website and SEO Optimization: Website development and optimization, including SEO strategies, especially on platforms like WordPress, to improve search performance and increase organic traffic.✔️ Content Management: Planning, reviewing, and editing blog content, as well as creating materials such as e-books, infographics, and case studies to increase relevance and audience engagement.✔️ Digital Marketing Campaigns: Planning and execution of digital marketing campaigns on platforms like Google Ads and LinkedIn Ads, focusing on lead conversion and acquisition.✔️ Performance and KPI Analysis: Monitoring the performance of campaigns and marketing activities using tools like Google Analytics, Google Search Console, social media analytics, and campaigns, generating detailed reports on results.✔️ Lead Conversion Management: Implementation of lead conversion strategies using RD Station and CRM, including managing email marketing campaigns.✔️ Event Coordination: Planning, execution, and monitoring of company activities during events, ensuring effective presence and alignment with marketing goals.✔️ Podcast Presentation: Hosting and content creation for the company podcast, expanding brand reach and engaging the audience with relevant information. Show less

Campinas, São Paulo, Brazil

✔️ Teaching in the Advertising Technician Course: Prepared and delivered lessons on "Offline Media Research and Planning" and "Online Media Research and Planning," providing essential practical and theoretical knowledge to help students develop competencies in media strategies.✔️ Lesson Planning and Execution: Designed lesson plans, monitored student progress, and administered assessments, ensuring high-quality and market-relevant content for the advertising and communication sectors.

São Paulo, Brasil

✔️ Blog Content Creation: Writing articles for the company blog based on interviews with professors and tutors, as well as online research, focusing on content marketing and brand strengthening.✔️ SEO and Content Optimization: Application of SEO techniques to optimize reach and visibility of content in search engines.✔️ Content Strategy Planning: Supporting the development and execution of content strategies to engage the audience and increase online presence.✔️ Video Production:… Show more ✔️ Blog Content Creation: Writing articles for the company blog based on interviews with professors and tutors, as well as online research, focusing on content marketing and brand strengthening.✔️ SEO and Content Optimization: Application of SEO techniques to optimize reach and visibility of content in search engines.✔️ Content Strategy Planning: Supporting the development and execution of content strategies to engage the audience and increase online presence.✔️ Video Production: Recording and editing videos to support the creation of visual content for social media, collaborating with the social media team.✔️ Writing and Translating Content: Writing and translating content from English to Portuguese, supporting the creation, writing, and CRM teams.✔️ Scriptwriting: Writing scripts and supporting the execution of institutional campaigns, ensuring cohesion and consistency in communication.✔️ Brand Identity Support: Collaborating on defining and applying the brand's voice guide, ensuring communication consistency across all channels. Show less

Brazil

✔️ Strategic Marketing Planning: Developed and executed marketing strategies based on OKRs, ensuring alignment with company objectives.✔️ Inbound Marketing: Launched inbound marketing initiatives to drive website traffic, increase lead acquisition, and generate revenue.✔️ Content Marketing Strategy: Produced and managed assets for a content pipeline, including e-books, whitepapers, infographics, and case studies.✔️ Content Creation and Review: Wrote and edited blog articles focusing… Show more ✔️ Strategic Marketing Planning: Developed and executed marketing strategies based on OKRs, ensuring alignment with company objectives.✔️ Inbound Marketing: Launched inbound marketing initiatives to drive website traffic, increase lead acquisition, and generate revenue.✔️ Content Marketing Strategy: Produced and managed assets for a content pipeline, including e-books, whitepapers, infographics, and case studies.✔️ Content Creation and Review: Wrote and edited blog articles focusing on SEO and audience engagement.✔️ Social Media Management: Created and executed strategies to enhance visibility and engagement on social media platforms.✔️ SEO Optimization: Applied SEO strategies on WordPress to improve site performance and search engine rankings.✔️ Google Tag Manager Setup: Configured and maintained Google Tag Manager tags for data tracking.Paid Campaign Management: Planned, executed, and monitored paid campaigns on Facebook Ads, Instagram Ads, and Google Ads, focusing on conversions and ROI.✔️ Performance Analysis and KPIs: Tracked key metrics and analyzed performance using tools like Google Analytics, Google Search Console, and social media analytics to create detailed reports.✔️ Brand Strategy: Developed brand strategies, including M&A initiatives, to strengthen market presence.✔️ PR Relationship Management: Coordinated with PR agencies to enhance brand visibility and secure media coverage.✔️ Landing Page Development and Conversion Strategies: Designed optimized landing pages and lead conversion strategies, incorporating RD Station and CRM tools.✔️ Customer Journey Monitoring: Collaborated with the sales team to ensure effective and personalized customer experiences throughout the sales funnel. Show less

Campinas, São Paulo, Brazil

✔️ Team Management: Led and coordinated a Growth and Content team of three, fostering efficiency and professional growth.✔️ Client Management: Handled eight client accounts, ensuring the delivery of results aligned with their marketing goals.✔️ Digital Campaign Planning and Execution: Developed and executed digital marketing campaigns on platforms like Facebook Ads, Instagram Ads, and Google Ads, focusing on conversions and ROI.✔️ Content Creation: Planned and executed social media… Show more ✔️ Team Management: Led and coordinated a Growth and Content team of three, fostering efficiency and professional growth.✔️ Client Management: Handled eight client accounts, ensuring the delivery of results aligned with their marketing goals.✔️ Digital Campaign Planning and Execution: Developed and executed digital marketing campaigns on platforms like Facebook Ads, Instagram Ads, and Google Ads, focusing on conversions and ROI.✔️ Content Creation: Planned and executed social media and blog content to boost engagement and brand visibility.✔️ Briefing Development: Prepared detailed briefs for the design team to align marketing needs with creative deliverables.✔️ SEO Optimization: Applied SEO strategies to enhance website performance and search engine rankings.✔️ Landing Page Development: Created optimized landing pages using RD Station to convert visitors into leads.✔️ Conversion Strategy Management: Planned and executed conversion strategies using CRM and RD Station to automate and segment leads.✔️ Performance Analysis and KPIs: Monitored campaign performance and KPIs using tools like Google Analytics, social media analytics, and Dashgoo, providing actionable insights for decision-making. Show less

Hortolândia, São Paulo, Brazil

✔️ Social Media Content Creation: Planned and executed social media content strategies to increase engagement and brand visibility.✔️ Graphic Design: Created visual campaigns for social media and magazines, ensuring creative alignment with the brand’s identity.✔️ Video Production: Scripted, filmed, and edited videos for social media and events to effectively convey the brand's message.✔️ Product Photography and Video Production: Captured and edited product images and videos for… Show more ✔️ Social Media Content Creation: Planned and executed social media content strategies to increase engagement and brand visibility.✔️ Graphic Design: Created visual campaigns for social media and magazines, ensuring creative alignment with the brand’s identity.✔️ Video Production: Scripted, filmed, and edited videos for social media and events to effectively convey the brand's message.✔️ Product Photography and Video Production: Captured and edited product images and videos for digital campaigns and promotional materials.✔️ Website SEO Optimization: Implemented SEO strategies on WordPress sites to boost visibility and organic traffic.✔️ Content Writing and Translation: Wrote and translated website content in Portuguese, English, and Spanish, ensuring communication accuracy and appropriateness.✔️ Technical Writing and Review: Produced, translated, and reviewed technical content in multiple languages, ensuring consistency and quality. Show less

Campinas, São Paulo, Brazil

✔️ Digital Marketing Strategy Development: Created and implemented digital marketing and inbound strategies to attract, engage, and convert leads.✔️ Landing Page Creation and Optimization: Designed optimized landing pages for lead conversion and managed email automation campaigns using RD Station.✔️ Digital Marketing Campaign Management: Planned and executed campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads to boost visibility and conversions.✔️ Persona Creation… Show more ✔️ Digital Marketing Strategy Development: Created and implemented digital marketing and inbound strategies to attract, engage, and convert leads.✔️ Landing Page Creation and Optimization: Designed optimized landing pages for lead conversion and managed email automation campaigns using RD Station.✔️ Digital Marketing Campaign Management: Planned and executed campaigns on Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Ads to boost visibility and conversions.✔️ Persona Creation and Customer Journey Mapping: Developed detailed personas, defined customer journeys, and designed sales funnels to improve campaign targeting. Show less

Campinas, São Paulo, Brasil

✔️ Team Management: Led and supervised a team of six professionals, ensuring the effective execution of marketing activities.✔️ Client Management: Managed client accounts, delivering results aligned with their needs and objectives.✔️ Campaign Management: Planned, executed, and monitored marketing campaigns focused on lead generation and brand strengthening.✔️ Graphic Design and Visual Communication: Developed materials for marketing campaigns, social media, and offline… Show more ✔️ Team Management: Led and supervised a team of six professionals, ensuring the effective execution of marketing activities.✔️ Client Management: Managed client accounts, delivering results aligned with their needs and objectives.✔️ Campaign Management: Planned, executed, and monitored marketing campaigns focused on lead generation and brand strengthening.✔️ Graphic Design and Visual Communication: Developed materials for marketing campaigns, social media, and offline communication, maintaining visual consistency. Show less

Campinas, São Paulo, Brazil

✔️ Team Task Management: Coordinated tasks for a six-person team, tracking progress on design and marketing projects.✔️ Campaign Planning: Created and executed digital marketing and social media campaigns aligned with target audiences and brand objectives.✔️ Graphic Design and Video Editing: Designed materials and edited videos for digital campaigns, ensuring high quality and audience engagement.✔️ SEO Content Optimization: Wrote and optimized web content, including SEO practices… Show more ✔️ Team Task Management: Coordinated tasks for a six-person team, tracking progress on design and marketing projects.✔️ Campaign Planning: Created and executed digital marketing and social media campaigns aligned with target audiences and brand objectives.✔️ Graphic Design and Video Editing: Designed materials and edited videos for digital campaigns, ensuring high quality and audience engagement.✔️ SEO Content Optimization: Wrote and optimized web content, including SEO practices and YouTube video descriptions for better organic reach.✔️ Client Management: Oversaw client accounts, ensuring satisfaction and timely delivery of marketing and design solutions. Show less

Campinas, São Paulo, Brazil

✔️ Social Media Content Updates: Managed and updated content on social media platforms to maintain audience engagement.✔️ Social Media Monitoring: Tracked and analyzed social media interactions to enhance the brand's online presence and user experience.✔️ Customer Service: Provided efficient and friendly customer support, responding to inquiries and ensuring client satisfaction.

Specialization, Screenplay, 9,43/10

Activities and Societies: Development of the Logline, Storyline, Characters, Synopsis, and Script for an original story. Desenvolvimento.

Specialization, Brand Manager

Brand manager

Graduate Degree, Marketing/Marketing Management, General

Activities and Societies: Digital Marketing, Branding, Social Media, Ecommerce, Data Analysis Marketing Digital e E-Commerce

Associate'S Degree, Audiovisual Communications Technologies/Technicians

Audiovisual Production

Technical Certificate, Advertising

Advertising Creation and Production.