Michele Mccray-Howard Email & Phone Number

Lynbrook, Ny, Us

Purchase, Ny, Us

Over the past few years, I spearheaded the creation, implementation, and management of an AI-powered digital and social marketing platform. I executed digital and social media strategies that drive brand preference, product adoption, and monetization for B2C, B2B, and B2B2C initiatives.Key Achievements:- Leveraged insights and automation to streamline campaign workflows and optimize targeting, personalization, and content delivery. This resulted in a global engagement increase of 2x or higher and a cost reduction of 40% or more.- Managed and analyzed marketing data to identify trends and opportunities for further optimization.- Collaborated with cross-functional teams to ensure seamless platform integration and maximize capabilities.- Directed external development teams to build, maintain, and support the platform, establishing its capabilities and ensuring long-term sustainability.- Negotiated partnership agreements, securing efficient rates.- Developed and maintained comprehensive reporting dashboards to track campaign performance and ROI.- Stayed current on the latest AI and automation advancements within the marketing landscape. Managed RFP vendors to ensure the right technology and teams support our use cases.- Managed product roadmaps and collaborated with Agile teams to align with regional and local marketing strategies.- Fostered an inclusive team environment and led partnerships with key third-party solutions to enhance proprietary products.- Focused on driving internal and external adoption to fuel business growth and drive brand differentiation.- Established a global champions committee to drive strategy, user application, and product alignment.

New York, Ny, Us

Progressively held leadership positions in customer process and systems, culminating in the role of Director. Focused on enhancing the omnichannel customer experience through efficient data management and reporting.Final Role: Director, Media Partner Solutions Customer Data Champion- Led the implementation and ongoing management of a Customer Data Platform (CDP) to unify customer data across all touchpoints (online, offline, mobile, etc.).- Directed integrated digital marketing campaigns across organic, programmatic, and paid channels to engage target audiences and achieve measurable results.- Managed a powerful cohort of 100 million+ known entities, establishing a 1st party dataset that could be anonymized for effective digital and social targeting campaigns, driving reach, efficiency, and increased sales conversions.- Established data governance policies and procedures to ensure data quality, security, and compliance with privacy regulations (e.g., CCPA, GDPR). Worked closely with legal and privacy teams to ensure data protection and proper use.- Developed and implemented strategies to segment customer data for personalized marketing campaigns, improved customer experiences, and increased customer lifetime value.- Utilized data analytics tools to gain insights from customer data and inform data-driven business decisions.- Collaborated with cross-functional teams (marketing, buying, planning, loyalty, finance, customer service, etc.) to leverage customer data for improved customer engagement and satisfaction.- Monitored and tracked key performance indicators (KPIs) to measure the success of the CDP and identify areas for improvement.

New York, Ny, Us

Reporting to the VP, this role was responsible for ensuring that Macy’s customer data and related systems are enhanced to enable business colleagues to put customer at the center of all decisions, supporting customer-data informed strategies and tactics across various functions of the organization

New York, Ny, Us

Reporting to the VP of Customer Process & Systems, responsible for ensuring that all stakeholders and business partners are appropriately and effectively engaged in the execution of all projects that contribute to the continued development of an Omnichannel view of our customers.

New York, Ny, Us

Reporting to the VP, this role was responsible to identify current & future opportunities for omnichannel financial and item/product reporting for Macy’s Inc. properties

New York, Ny, Us

Reporting to the Director, this role was responsible to Identify opportunities to expand utilization of the assortment planning solution in addition to the product attributes application

New York, Ny, Us

• Led Financial Reporting and Analytics initiatives for Merchants, Stores, Off Price & .Com• Determine efficient flow of business process within applications and suggest innovative solutions to problems• Provide day-to-day user support of issues with existing systems, identify possible enhancement of existing systems and facilitating delivery of these thru testing and UAT

New York, Ny, Us

Support Financial Reporting & Analytics initiatives for Merchants, Stores & .Com

Master Of Science (M.S.), Management & Systems (Concentration: Strategy And Leadership)

Non-Credit Course Study, Project Management - Information Systems

Bachelor Of Arts (B.A.), Literature And Speech