The National Trust, is an independent charity and membership organisation for environmental and heritage conservation in England, Wales and Northern Ireland. It is the largest membership organisation in the United Kingdom.Wanting something new, I originally stepped in for a short-term cover as Senior Business Support Coordinator at the Cliveden Estate. I was responsible for managing the business support team within the Estate Office, as well as finance and the daily operation of the two Holiday Cottages on the property. My contract was soon extended and then a role was created supporting the General Manager, Heads of Department and point person for special projects on the Estate. Today, post pandemic reset, I manage the relationship with the events team at the Cliveden House Hotel, providing ground hire scheduling, communications, contracts and invoicing and budget control for weddings and events. I am also responsible for compliance training for staff on the Estate, digital data management, archiving and retention, as well as the lead for IT implementation and budgets.

LogMeIn and GetGo Technologies, a spin off of Citrix Systems, merged as a single company in February 2017. The merger brought together the GoTo suite of products with LogMeIn products. The UK team was disbanded in the Autumn of 2017.My role on the Web eCommerce team was managing the GoToWebinar site experience globally, working closely with Line of Business stakeholders to deliver Web optimisation tactics and user testing to drive overall site conversion.

Citrix is a leading provider of communication and collaboration products that give people new ways to work smart and work better wherever they go. Citrix spun off their GoTo suite of products as GetGo Technologies in September 2016.I had broad responsibilities and varied online roles while at Citrix and GetGo, originally brought in to drive the eCommerce strategy and financial performance of our International sites and online business. I am deeply analytical and driven to use data to make smart decisions that enable us to move fast. I have experience optimising the entire funnel, but site conversion continues to be my passion and focus, bringing to life the business and personal benefit of our products for our customers during their try and buy experience.

Responsible for all aspects of Web, including overall channel revenue and site conversion for UK with first line of acquisition, including SEO, PPC, affiliates, remarketing and display, both mobile and traditional. I used customer insights to design and implement amazing customer experiences via the web - enabling a delightful shop, try and buy experience for Small Business customers and prospects. I managed a highly engaged team of online marketers who also believed that the customer always comes first.I grew the Web channel by 33% in first 8 months of joining the UK team, personally building the site from the ground up. In 2011 my channel continued to grow by 58% with 2012 turning out to be the year of acquisition, more than doubling our customer base by 238% with QuickBooks Online.

Solving for Small Businesses by enabling an easy research, shop and buy experience. Delivered consistent long and short term value by improving site throughput, streamlining processes and communications with internal channels. QuickBooks.com generated $40+ million in annual revenue. Personally received Small Business Division Innovation award, December 2008.

Manage all aspects of Oracle’s developer portal, home to 4 million registered users with an average of 8 million page views per month. Scope includes setting strategic direction of site, daily operations, managing producers and vendors, closely collaborating with editorial and technical departments, communication with content and user community, measuring site effectiveness and improving user experience.

Butterfield & Butterfield was a large American auction house in San Francisco, purchased by Bonhams in 2002. I served many roles while I was there, from Estate Assistant to Decorative Arts Inventory Manager to Fine Painting & Sculpture Cataloguer & Junior Appraiser. My responsibilities as a cataloguer was to work closely with in-house and external experts to provide concise and thorough account of auction pieces and prepare them for sale. Manage all pre-sale activities including the production of full colour catalogues and exhibition of art.