Marketing advisor and educator for small businesses, start-ups and non-profits. Available for consulting or contracting. Specializing in the following:- Establishing foundations of your brand purpose: Vision, Mission & Core Values.- Competitive analysis.- Internal analysis/development of Strengths, Weaknesses, Opportunities, Threats and applicable strategies.- Brand positioning- Marketing Strategy

2 1/2 years launching newly constructed luxury and lifestyle hotels across North America. Oversight was inclusive of public relations, social media, B2C and B2B digital media, creative, and partnerships. Key responsibilities included:- Brand positioning and strategy.- Driving direct sales through paid, owned & earned marketing channels.- Driving awareness, clicks and engagement with consumers.- Increasing consideration of targeted shoppers who are actively planning a trip.-… Show more 2 1/2 years launching newly constructed luxury and lifestyle hotels across North America. Oversight was inclusive of public relations, social media, B2C and B2B digital media, creative, and partnerships. Key responsibilities included:- Brand positioning and strategy.- Driving direct sales through paid, owned & earned marketing channels.- Driving awareness, clicks and engagement with consumers.- Increasing consideration of targeted shoppers who are actively planning a trip.- Oversight and collaboration on Search Engine Marketing (SEM).- Improving conversion and premium room sales.- Amplifying product launches and messaging through social media influencers, public relations ideation and brand team partnerships.- Development of optimized and engaging web content, sales collateral and advertising creative.Achievements:- Developed digital and B2B mitigation plans for luxury hotel in Canada to recoup lost revenue due to 6‐month construction delay resulting in positive market share shift and revenue index of 150% in first full month of opening.- Integrated AI social media targeting to aid performance of slow performing digital campaign for resort in Orlando, resulting in over 1.4 million impressions and a CTR of 2.35% (70% over benchmark) during the 10‐week campaign. Show less

Strategic advisor on promotions, loyalty, brand, partnerships, digital, PR and social media to a portfolio of hotels and resorts across the Florida region. Key responsibilities included:- Providing marketing strategies that align with business goals.- Building marketing tactic schedule based on strategies, budget and target markets.- Conducting analysis of market competitors, their brand positions, pricing, and ongoing marketing activities to uncover trends and opportunities. -… Show more Strategic advisor on promotions, loyalty, brand, partnerships, digital, PR and social media to a portfolio of hotels and resorts across the Florida region. Key responsibilities included:- Providing marketing strategies that align with business goals.- Building marketing tactic schedule based on strategies, budget and target markets.- Conducting analysis of market competitors, their brand positions, pricing, and ongoing marketing activities to uncover trends and opportunities. - Analyzing and reviewing KPIs with stakeholders and providing recommendations for greater impact.Achievements:- Developed a series of group sales support tools for two challenged hotels in Tampa. Included landing pages, email solicitation template and refreshed collateral driving 30+ leads in one quarter, resulting in $175k in revenue. Show less

Passionate lead generator for over 50 hotels across the Florida region, specializing in domestic tour operators, AAA, motor coach operators, corporate and incentive groups. Key responsibilities included:- Managing business development pipeline.- Creating strategic action plans relevant to hotel goals, target market and season.- Engaging and educating customers and clients through email campaigns and social media. - Planning and hosting high-end, educational events for clients… Show more Passionate lead generator for over 50 hotels across the Florida region, specializing in domestic tour operators, AAA, motor coach operators, corporate and incentive groups. Key responsibilities included:- Managing business development pipeline.- Creating strategic action plans relevant to hotel goals, target market and season.- Engaging and educating customers and clients through email campaigns and social media. - Planning and hosting high-end, educational events for clients in target markets.Achievements:- Shifted educational tours series from competition through relatable solicitations resulting in $150k in stable revenue annually for critical hotel in Miami.- Filled the gap over low season in Orlando by developing a strong relationship with the previously untapped Canadian market, attending partner events and managing lines of communication with hotels, resulting in $500k in revenue. Show less

Established the leisure sales market segment as a consistent revenue stream for an historic and iconic waterfront resort in St. Petersburg, Florida. Key responsibilities included:- Leveraging “storytelling” and “experiential” strategies to increase interest and brand recognition with clients.- Maintaining brand message and consistency by applying core values to sales presentations, enabling customers to visualize an experience at the Vinoy. - Generating email marketing campaigns to… Show more Established the leisure sales market segment as a consistent revenue stream for an historic and iconic waterfront resort in St. Petersburg, Florida. Key responsibilities included:- Leveraging “storytelling” and “experiential” strategies to increase interest and brand recognition with clients.- Maintaining brand message and consistency by applying core values to sales presentations, enabling customers to visualize an experience at the Vinoy. - Generating email marketing campaigns to keep clients apprised of resort news and offers.- Developing succinct and comprehensive dashboard to effectively communicate leisure sales data and KPIs to stakeholders. Achievements:- Influenced executive team to employ social media strategies for 2011 through a short-term campaign during a low demand week, which produced an additional $10K in revenue. - Increased leisure sales revenue in 2010 by 15% and package revenue by 38% year over year with improved pricing strategies and collaboration between Sales, Revenue Management and Marketing. Show less

Planned and executed $500K advertising budget for large-scale resort inclusive of spa, tennis, fitness club, private yacht and 3 restaurants. Major contributor during the brand conversion from independent to Marriott. Additional responsibilities included:- Establishing effective email marketing campaigns for targeted market segments. - Tracking KPIs to ensure campaigns were successful and pivoting when necessary.- Planning and marketing special events such as Margarita Weekend in… Show more Planned and executed $500K advertising budget for large-scale resort inclusive of spa, tennis, fitness club, private yacht and 3 restaurants. Major contributor during the brand conversion from independent to Marriott. Additional responsibilities included:- Establishing effective email marketing campaigns for targeted market segments. - Tracking KPIs to ensure campaigns were successful and pivoting when necessary.- Planning and marketing special events such as Margarita Weekend in Paradise and chef's tastings.- Innovating engagement with travelers through social media, SMS marketing and exclusive resort vlog.Achievements:- Increased email marketing campaign open rates by 3 percentage points over previous year through development of text version of email to capture non-HTML users. Show less

Major contributor in the launch of Clearwater's first sophisticated, luxury resort. Roles and responsibilities included:- Establishing standard operating procedures, marketing plans and budgets for leisure sales.- Planning and execution of upscale marketing events to target new members and guests. - Generate consumer awareness with digital content and campaigns. - Maintaining brand and rate integrity through careful selection of partnerships and offers… Show more Major contributor in the launch of Clearwater's first sophisticated, luxury resort. Roles and responsibilities included:- Establishing standard operating procedures, marketing plans and budgets for leisure sales.- Planning and execution of upscale marketing events to target new members and guests. - Generate consumer awareness with digital content and campaigns. - Maintaining brand and rate integrity through careful selection of partnerships and offers. Achievements:- Exceeded annual budgeted revenue by 40% in the leisure market segment through strategic partnerships with select accounts that displayed a history of high production into the area. - Increased total transient sales year over year by 18% by targeting luxury consumers through high-end retail travel agencies and tour operators in major feeder markets. Show less

Key collaborator on brand conversion of established waterfront hotel from Radisson to Marriott. Additional responsibilities included:- Maximizing hotel guest room revenues by analyzing market trends, setting pricing strategies, and forecasting channel mix occupancy and rate.- Creating innovative room packages to stay relevant in evolving market.- Consistent competitive set and market analysis to uncover strengths, weaknesses, threats and opportunities for developing strategic action… Show more Key collaborator on brand conversion of established waterfront hotel from Radisson to Marriott. Additional responsibilities included:- Maximizing hotel guest room revenues by analyzing market trends, setting pricing strategies, and forecasting channel mix occupancy and rate.- Creating innovative room packages to stay relevant in evolving market.- Consistent competitive set and market analysis to uncover strengths, weaknesses, threats and opportunities for developing strategic action plans.- Developing and implementing annual strategies for inbound Tour and Travel Sales. Achievements:- Increased market share by 6 percentage points year‐over‐year by establishing rate integrity for superior room product and becoming the rate leader among competitors in the market. Show less

Led revenue and pricing strategies for two high-profile beach resorts in Clearwater Beach, Florida. Key responsibilities included:- Analyzing hotel and industry reporting on occupancy, average rate and revenue per available room to uncover trends and opportunities.- Gaining market share by optimizing group revenues through target rate guidance and strategic placement of meetings and conventions. - Forecasting daily, monthly and annual revenues by segment for… Show more Led revenue and pricing strategies for two high-profile beach resorts in Clearwater Beach, Florida. Key responsibilities included:- Analyzing hotel and industry reporting on occupancy, average rate and revenue per available room to uncover trends and opportunities.- Gaining market share by optimizing group revenues through target rate guidance and strategic placement of meetings and conventions. - Forecasting daily, monthly and annual revenues by segment for executives.Achievements:- Identified optimistic UK travel trends to the US during post‐9/11 industry recession and negotiated preferred hotel rates with inbound tour operator, resulting in a 62% increase in room sales.- Increased market share through Revenue Index 2 percentage points three consecutive years by establishing multi‐level room categories. Show less