• Responsible for the day-to-day running of all Marketing Departmental demands and staff for 10ZiG Technology U.S.• Lead Copywriter for company communications including articles, case studies, press releases, and white papers, etc.• Marketing Writer/Director of all inbound and outbound digital marketing efforts: email blasts, blogs, webinars, social media posts, website pages, review sites, and more.• Content Strategist, developer, and wordsmith for SEO-optimized output, encouraging top Google rankings and organic placement.• Promoted from Senior Marketing Coordinator to Marketing Communications Specialist to Marketing Manager for the U.S.

Marketing Specialist/Business Development (marketing, project management, copywriting)• Copywriter for project manager resumes, company client case studies, owner biographies, marketing presentations, sections of RFP responses, and more.• Business development specialist work including support in creation of customized sales presentations, redacted document reporting, and proposals.• Marketing administrative support for key sales tracking and updating through maintaining new client lead contacts, statuses, and new opportunities.• Set and hosted marketing meetings for all sectors of business including retail, hospitality, lender, K-12, etc.• Coordinated event materials for tradeshows; directed artwork and lists for online e-blast mailers; responsible for pertinent department communication; other marketing and business development duties as assigned.

HOW DOES COPYWRITING HELP YOUR BUSINESS?Are you promoting a new product or service? Trying to get a press release published? Having a special event or sale? Can’t figure out what to post on social media? Making over your company brochure? Not coming up with quite the right ad headline? Developing a new web site? About to rebrand?Whatever business building or awareness strategy you are trying to market, effective writing is always a necessity. And, the quality of writing is critical when it comes to increasing your bottom line. Michele Pelusi Copywriting offers innovative, strategic, customized copywriting designed to assist you in reaching your business goals. My specialized 10 Question Brief including intuitive questioning, calculated analysis, and interactive brainstorming expedites copy direction and effectively puts the words into motion for your special project. Let the words take you there!

• Art director, copywriter, vendor source, and purchasing agent for marketing brochures, flyers, coupons, direct mail pieces, promotional signs, shopping bags, and all marketing-related collateral.• Oversee and maintain online marketing initiatives and venues including website, social media, blogging, and email messaging.• Market promotional sales and programs through customized literature, point of purchase signs, on-hold messaging, merchandising, and more.• Direct and manage advertising campaigns and media planning.• Event planning manager for corporate and charity events and shows. • Assess business development and structure marketing goals and strategies with key management.• Supervise in-house Graphic Design Artist and Marketing Administrative Assistant.

• Created and managed monthly business development plans incorporating structured marketing programs, networking opportunities and referral development efforts for overall firm and each individual associate.• Determined and oversaw annual marketing budget including but not limited to advertising, entertaining, event marketing, networking, web site, public relations and direct mail expenses. • Handled direct mail programs, scheduling and related collateral materials; business cards, brochures, in-house mailings, newsletters and more.• Responsible for revising firm web site from the ground up – accountable for all on-going aspects of site’s design, content and continuing growth.• Communicated firm’s mission, capability, services and news through writing; radio scripts, press releases, business development letters, promotional flyers, etc.• Established and implemented advertising media plans effectively increasing brand awareness and identity though radio, news print and magazine print. • Database manager for the improvement, expansion and merging of in-house contact databases.• Supervised and directed staff administrative assistants with marketing tasks, projects and on-going support.• Invented and spearheaded the firm’s internship development program for legal and marketing initiatives.

• Determined and grew marketing concepts from ideas to reality. Conceptualized and developed new marketing strategies to help build businesses.• Provided copywriting and editing for brochures, newsletters, flyers, web sites, signs, invitations, letters, product descriptions, radio commercials, press releases and the like.• Strategized media planning, placement and contract negotiation customized to attract both existing and target markets. • Invented promotional sales and offerings created to move existing inventory, introduce new product or support current services.• Produced marketing events designed to create excitement, support charitable causes and strengthen word-of-mouth advertising.