Michele C. Email & Phone Number

Atlanta, GA, US

Mentor to startup information security companies and leadership teams accepted in to the CyberLaunch program. CyberLaunch is the leading accelerator program for information security and machine learning startup companies.

Greater Atlanta Area

Greater Atlanta Area

Founded in 2004, Carabiner Communications is an Atlanta-based group of seasoned marketing veterans specializing in branding and messaging, content development and marketing, influencer relations and demand and lead generation. If you’re helping to steer a start-up, a fast-growth company or an organization headed in a new direction and need branding.

• Kaneva, which is Latin for “canvas,” is a pioneering platform that enables anyone to create their own virtual world. Kaneva is the first to integrate social networking, shared media and collaborative online communities.
• Developed and executed strategic integrated marketing plans based on market and consumer research as well as business-critical objectives and strategies.
• Responsible for overall company positioning, market research, message development and marketing strategy.
• Created and managed public relations strategies and efforts including high level media relations and management of external PR agency.
• Directed member acquisition efforts including innovative social media campaigns, web site content development, advertising, and search engine campaigns.
• Created and managed execution of the company’s member communication strategy including lifecycle-oriented email campaigns and online marketing events.

Greater Atlanta Area

• Internet Security Systems was a leading provider of critical data protection technologies to safeguard corporations from Internet security threats. Operated as head of corporate communications, developed and managed.
• Directed all public relations activities including strategic media relations campaigns, core positioning and messaging, product/service launches and internal communications.
• Developed concept for quarterly Internet security threat reports that established the company as a thought leader and media source in the industry.
• Directed all market analyst relations and conducted investor relations program through an Initial Public Offering and first two quarters of public company trading.
• Co-led development of advertising and branding strategy including development of new identity. Show less

Greater Atlanta Area

• Managed public relations efforts for multiple clients at this respected Atlanta boutique advertising and public relations agency (acquired by Ketchum).
• Developed and executed strategic public relations plans for consumer and high technology clients including Nokia mobile phones, Scientific Atlanta and IBM.
• Helped devise and launch Nokia’s first consumer publication campaign to tout newly introduced designer mobile phones – the first cell phones on the market to offer multiple colors… Show more Managed public relations.
• Helped devise and launch Nokia’s first consumer publication campaign to tout newly introduced designer mobile phones – the first cell phones on the market to offer multiple colors and patterns for consumers. Secured.

San Francisco Bay Area

• Managed public relations efforts for multiple clients at this respected Silicon Valley based, high technology strategic communications firm.
• Developed and executed strategic public relations plans for many high profile and start up consumer and high technology clients including Intuit, Gupta, Network Appliance, Mercury Interactive and Symantec.

Greater Los Angeles Area

Got my start in PR during my final undergraduate year at UCLA as an associate account executive for a leading boutique, celebrity PR firm. Main duties included distributing client press kits, press releases, developing bios and tailored pitches to targeted media to secure media coverage and researching media opportunities.