Michele C.

Michele C. Email and Phone Number

Lead Communications Consultant @ Venture Atlanta Conference
Atlanta, GA, US
Michele C.'s Location
Atlanta, Georgia, United States, United States
Michele C.'s Contact Details

Michele C. personal email

Michele C. phone numbers

About Michele C.

I am a senior-level strategic communications professional with over 25 years of experience in business-to-business and business-to-consumer technology software and services marketing. My core focus is on the intersection of branding, messaging, content marketing, public relations, social media and lead to revenue strategies. Overarching priorities are to help people, add value, and demonstrate my passion and skills. Specializing in helping CEOs and teams tell their unique and compelling stories, accelerate their market positions, increase visibility and accelerate sales through creative, integrated communications strategies, forging successful relationships with industry influencers, prospects, and customers to drive revenues.My Professional Journey...I had the extraordinary opportunity to help create and extend some of the largest tech brands in Silicon Valley, including Intuit, Symantec, Network Appliance (now NetApp), Nokia Mobile Phones as a core team member at leading-edge PR agencies. I also spent six years on the corporate side leading global communications for Internet Security Systems (ISS), now IBM. During my tenure, ISS grew rapidly to over 2,000 employees, I successfully launched over 12 products and services, established the company as a thought leader, led global agency teams, and played an instrumental role in taking the company public. After my time at ISS, I joined ISS founder, Christopher Klaus, to lead marketing for Kaneva, a 3D virtual world platform, and then returned to my agency roots servicing clients at Carabiner Communications.My Specialties and Areas of Expertise...Branding and identity, messaging and positioning, strategic communications long-term and short-term planning, thought leadership, public relations strategies, product launches, media/analyst relations, social media, content marketing, event marketing, speaking opportunities, crisis communications, mergers & acquisitions, and internal communications.

Michele C.'s Current Company Details
Venture Atlanta Conference

Venture Atlanta Conference

View
Lead Communications Consultant
Atlanta, GA, US
Employees:
10
Michele C. Work Experience Details
  • Venture Atlanta Conference
    Lead Communications Consultant
    Venture Atlanta Conference
    Atlanta, Ga, Us
  • Venture Atlanta Conference
    Lead Communications Consultant
    Venture Atlanta Conference Jun 2016 - Present
  • Cyberlaunch Vc
    Mentor
    Cyberlaunch Vc Apr 2016 - Present
    Mentor to startup information security companies and leadership teams accepted in to the CyberLaunch program. CyberLaunch is the leading accelerator program for information security and machine learning startup companies.
  • Pathlight Communications Corp.
    President
    Pathlight Communications Corp. Jan 2009 - Present
    Greater Atlanta Area
  • Carabiner Communications
    Vice President
    Carabiner Communications Feb 2021 - Jan 2022
  • Carabiner Communications
    Account Director
    Carabiner Communications Sep 2012 - Feb 2021
    Greater Atlanta Area
    Founded in 2004, Carabiner Communications is an Atlanta-based group of seasoned marketing veterans specializing in branding and messaging, content development and marketing, influencer relations and demand and lead generation. If you’re helping to steer a start-up, a fast-growth company or an organization headed in a new direction and need branding, marketing, public relations, content development, social media or lead-gen assistance to get to the next level, then let’s talk. For more… Show more Founded in 2004, Carabiner Communications is an Atlanta-based group of seasoned marketing veterans specializing in branding and messaging, content development and marketing, influencer relations and demand and lead generation. If you’re helping to steer a start-up, a fast-growth company or an organization headed in a new direction and need branding, marketing, public relations, content development, social media or lead-gen assistance to get to the next level, then let’s talk. For more information, visit www.carabinercomms.com. Show less
  • Kaneva
    Director Of Marketing
    Kaneva Sep 2005 - Dec 2008
    Kaneva, which is Latin for “canvas,” is a pioneering platform that enables anyone to create their own virtual world. Kaneva is the first to integrate social networking, shared media and collaborative online communities into a modern-day, immersive 3D virtual world. Responsible for directing the company's integrated marketing efforts including branding, company and product/service positioning and messaging, advertising, public relations, social media, social networking, user/member… Show more Kaneva, which is Latin for “canvas,” is a pioneering platform that enables anyone to create their own virtual world. Kaneva is the first to integrate social networking, shared media and collaborative online communities into a modern-day, immersive 3D virtual world. Responsible for directing the company's integrated marketing efforts including branding, company and product/service positioning and messaging, advertising, public relations, social media, social networking, user/member communications, web site content strategy and copy, surveys/research, and search engine optimization. Efforts helped to dramatically accelerate membership from 2,000 to over 1 million members.• Developed and executed strategic integrated marketing plans based on market and consumer research as well as business-critical objectives and strategies.• Responsible for overall company positioning, market research, message development and marketing strategy.• Created and managed public relations strategies and efforts including high level media relations and management of external PR agency.• Directed member acquisition efforts including innovative social media campaigns, web site content development, advertising, and search engine campaigns.• Created and managed execution of the company’s member communication strategy including lifecycle-oriented email campaigns and online marketing events.• Created key messaging and launch/announcement plans around new products and services, functionality, and partner relations. Show less
  • Internet Security Systems (Iss) - Now Ibm
    Director Of Corporate Communications
    Internet Security Systems (Iss) - Now Ibm Dec 1996 - Sep 2002
    Greater Atlanta Area
    Internet Security Systems was a leading provider of critical data protection technologies to safeguard corporations from Internet security threats. Operated as head of corporate communications, developed and managed all communication efforts to garner increased visibility and positive perception of the company and its products and services. During role, managed team and agencies, contributed to the growth of the company from 40 to over 2000 employees, and helped the company with its successful… Show more Internet Security Systems was a leading provider of critical data protection technologies to safeguard corporations from Internet security threats. Operated as head of corporate communications, developed and managed all communication efforts to garner increased visibility and positive perception of the company and its products and services. During role, managed team and agencies, contributed to the growth of the company from 40 to over 2000 employees, and helped the company with its successful IPO and secure over $150 million in revenue. • Directed all public relations activities including strategic media relations campaigns, core positioning and messaging, product/service launches and internal communications.• Developed concept for quarterly Internet security threat reports that established the company as a thought leader and media source in the industry.• Directed all market analyst relations and conducted investor relations program through an Initial Public Offering and first two quarters of public company trading. • Co-led development of advertising and branding strategy including development of new identity. Show less
  • Crescent Communications - Now Ketchum
    Account Executive
    Crescent Communications - Now Ketchum 1995 - 1996
    Greater Atlanta Area
    Managed public relations efforts for multiple clients at this respected Atlanta boutique advertising and public relations agency (acquired by Ketchum).• Developed and executed strategic public relations plans for consumer and high technology clients including Nokia mobile phones, Scientific Atlanta and IBM. • Helped devise and launch Nokia’s first consumer publication campaign to tout newly introduced designer mobile phones – the first cell phones on the market to offer multiple colors… Show more Managed public relations efforts for multiple clients at this respected Atlanta boutique advertising and public relations agency (acquired by Ketchum).• Developed and executed strategic public relations plans for consumer and high technology clients including Nokia mobile phones, Scientific Atlanta and IBM. • Helped devise and launch Nokia’s first consumer publication campaign to tout newly introduced designer mobile phones – the first cell phones on the market to offer multiple colors and patterns for consumers. Secured print coverage in many mainstream publications. Show less
  • Wilson Mchenry Company
    Account Executive
    Wilson Mchenry Company 1992 - 1995
    San Francisco Bay Area
    Managed public relations efforts for multiple clients at this respected Silicon Valley based, high technology strategic communications firm.• Developed and executed strategic public relations plans for many high profile and start up consumer and high technology clients including Intuit, Gupta, Network Appliance, Mercury Interactive and Symantec.
  • Jonas Public Relations
    Associate Account Executive
    Jonas Public Relations Sep 1991 - May 1992
    Greater Los Angeles Area
    Got my start in PR during my final undergraduate year at UCLA as an associate account executive for a leading boutique, celebrity PR firm. Main duties included distributing client press kits, press releases, developing bios and tailored pitches to targeted media to secure media coverage and researching media opportunities.

Michele C. Skills

Public Relations Strategic Communications Internal Communications Branding And Identity Corporate Communications Media Relations Social Media Marketing Online Advertising Marketing Communications Marketing Strategy Industry Analyst Relations Analyst Relations Social Media Integrated Marketing Crisis Communications Email Marketing Online Marketing Advertising Brand Development Lead Generation Marketing Strategy Management Social Networking Seo Market Research Thought Leadership Leadership Event Planning Messaging

Michele C. Education Details

Frequently Asked Questions about Michele C.

What company does Michele C. work for?

Michele C. works for Venture Atlanta Conference

What is Michele C.'s role at the current company?

Michele C.'s current role is Lead Communications Consultant.

What is Michele C.'s email address?

Michele C.'s email address is mi****@****ail.com

What is Michele C.'s direct phone number?

Michele C.'s direct phone number is +140424*****

What schools did Michele C. attend?

Michele C. attended University Of California, Los Angeles.

What are some of Michele C.'s interests?

Michele C. has interest in Children, Education, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Michele C. known for?

Michele C. has skills like Public Relations, Strategic Communications, Internal Communications, Branding And Identity, Corporate Communications, Media Relations, Social Media Marketing, Online Advertising, Marketing Communications, Marketing Strategy, Industry Analyst Relations, Analyst Relations.

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