Micheline Picot Email & Phone Number

Calgary, AB, CA

Calgary, Alberta, Canada

Calgary, Alberta, Canada

Calgary, Canada Area

• Provided leadership for a dynamic team that produced three Calgary Home Show events annually with a combined attendance of 85,000+
• Encouraged and mentored team members to improve their performance, skill set, and opportunities for greater responsibility within the organization
• Annual budget planning per event (Combined $5M annually), monthly forecasting and profit & loss statement and reporting to C-level executives and shareholders
• Negotiated venue and vendor contracts to secure best terms for Marketplace Events

• Assisted Show Manager with floorplan management, sales, sponsorship, marketing advertising support and all aspects of revenue generation for large scale consumer events

Calgary, Canada Area

• Created, planned and executed several on-trend and strategic exhibit features to draw consumers and develop media opportunities for each Home Show event
• Secured feature partners and managed onsite contractors, painters and several onsite
• Liased with both local businesses and national sponsors to manage features
• Tracked sponsorship targets and managed key sponsorship deliverables
• Hired, scheduled and coordinated HGTV celebrities and local experts for stage presentations
• Worked with graphics company to develop and edit signage and show event guides

Calgary, Canada Area

• Worked closely with Alberta Sales team for 6 Alberta based home shows to ensure a successful show for over 600 exhibitors per large events, and 300 exhibitors for small events
• Created annual sales marketing calendar, worked with graphics department to produce advertising and execute annual marketing plan
• Analyzed click-through data for e-newsletters, and communicated results with Sales team to continually be achieving higher results

• Responsible for providing promotional show support for three Calgary + Edmonton Home Shows including:
• Developed content for e-newsletters for a Calgary database of over 40,000+ consumers, Edmonton database of 30,000+
• Managed promotional contests and media partners
• Updated and maintained 3 Home Show websites, social media
• Managed onsite painters and several onsite key partners

Calgary, Alberta, Canada

Calgary, Alberta, Canada