In October 2018, founded "Ignite That Spark" with co-founder and daughter Kim Jordi. A new movement with an inspirational message to ignite that spark in people who want to take the leap into freedom and turn their passion into their profession.As a 5 time-entrepreneur, an author and inspirational speaker, I now dedicate my time to promote entrepreneurship and to encourage people of all ages to develop their entrepreneurial skills, broaden their career opportunities and to potentially take the leap into creating their own company. I also mentor and accompany entrepreneurs and start-ups to accomplish their vision.In November 2018, my entrepreneurial guidebook "Ignite That Spark - 10 Commandments of Entrepreneurship" was published with its namesake song at UCL in London, UK. French and German editions to come. Disrupting the traditional way we look at business through imagery and music is the purpose of this unique guidebook. This has been my inspiration to approach life, freedom, work and the making of the business plan. The book is short and straight-to-the-point with memorable illustrations, the size of a notebook. It is an insight into the world of business where I share my own "real life experiences" and it gives a complete 360° view of entrepreneurship in a nutshell.This inspiring book has already been adopted by several prestigious Universities and international Business Schools such as IMD Lausanne, EPFL, HSG St. Gallen, EU Business School and BSL Lausanne.

Entrepreneurial autobiography published in November 15, 2017, German version.French & English versions to follow. Member of the panel of "Génération Entrepreneur" 2016-2018.The GENERATION ENTREPRENEUR® Grand Prix is ​​a competition whose aim is to help new business start-ups from all sectors in French-speaking Switzerland by providing support and advice from a panel of business leaders.www.generationentrepreneur.ch

Founder and creator of Swiss Icon, a watch designed and inspired by the smoothness of an Alpine pebble shaped by millions of years. The watch combined the Swiss Spirit with a trendy look and the traditional Swiss art of paper-cutting.

Founder and creator of the “TWINS HERITAGE,” a collection of watches of Haute Horlogerie with fine complication movements. The first watch on 2 levels which opens like a fan and on which both dials with different time-zones could be read simultaneously. Retail prices ranging from CHF 69’000 to CHF 225’000. Within 2 weeks after launch in December 2004 production was booked out for a year.

Founder and creator of the “Swiss Ethno Watch” in 1989. A true Swiss Icon. More than 500’000 watches sold worldwide. Affiliated companies in the USA and Hong Kong. Managing a successful image transfer to build a strong brand consisting of a line of accessory products with the same theme and which became “The Spirit of Switzerland," inspiring awareness and pride of Swissness through all kind of products.

Founder and creator of LE CLIP in 1986. "The watch to be worn everywhere except on the wrist." Sales of over 1 million pieces in seventeen countries for CHF23 million in the first year. Was awarded Le Grand Prix “Triomphe de l’Excellence Européenne” in Monte Carlo for creativity and innovation in 1986.

Went to Japan in 1971 at age 23 to establish first company, a joint venture with the biggest Japanese watch component manufacturer. Affiliated companies in Geneva, Germany and France.