Michel Krouwel Email & Phone Number

Netherlands

Benelux

Nieuwegein, Provincie Utrecht, Nederland

Manager Products & Marketing and responsible for the strategy, development, lifecycle and sales, marketing & communication campaigns of the entire product portfolio for Passenger Cars and Vans in the Benelux-cluster with a strong focus on end-to-end product and process simplification and digitization. Managing and coaching a team of product owners in the area of sales, marketing, communication, digitization, data and loyalty or retention.

Utrecht En Omgeving, Nederland

Dealer Account Manager Sales and responsible for realization of commercial sales targets and revenues for Leasing, Financing and Insurance products. Co-create structural sales & marketing plans with dealer principals, salesmen and brand partner experts. Daily focus on reporting and monitoring of sales figures and regular dealer or customer visits to strengthen relationships. Additional responsibility: Project lead of “Online Sales”.

Utrecht Area, Netherlands

Senior Product Manager Mercedes-Benz and responsible for a variety of marketing & communication pillars within the Mercedes-Benz Cars department. As a member of the Staff Team also responsible for coordinating & reporting the business related topics to the Mercedes-Benz Sales Director.Product & Marketing:responsible for the development and execution of the marketing strategy for the Mercedes-Benz & smart product lines, e.g. C-Class, GLC, and new innovative products like the C 350 e… Show more Senior Product Manager Mercedes-Benz and responsible for a variety of marketing & communication pillars within the Mercedes-Benz Cars department. As a member of the Staff Team also responsible for coordinating & reporting the business related topics to the Mercedes-Benz Sales Director.Product & Marketing:responsible for the development and execution of the marketing strategy for the Mercedes-Benz & smart product lines, e.g. C-Class, GLC, and new innovative products like the C 350 e (PLUG-IN HYBRID).Brand & Product:responsible for the brand & product positioning during the life cycle of the products. Working closely together with the Sales Manager, Corporate Sales Manager, Marketing & Communication Manager and the PR Manager. Keeping focus on the integration of sales, after sales and finance measures in the product and price positioning on the market.Finance & Controlling:monitoring and signaling the changes in the sales and marketing budget closely together with the Finance department. Planning: monitoring and analyzing the total sales funnel of Mercedes-Benz Cars by pro-actively meet the needs of the customer and dealer organization.Sales Information:responsible for all the internal and external product & price information e.g. the content of all Dutch Mercedes-Benz brochures, price list and the online product information on www.mercedes-benz.nl.Market analysis:signaling opportunities and threats out of the market and translate them into concrete marketing & commercial activities during the life cycle of the products to achieve the yearly marketing & sales targets. Presenting the concrete marketing & commercial activities in different meetings to various internal departments (Management Team Netherlands & Daimler AG) and external parties (e.g. Dealer Organization). Show less

Utrecht

Product Manager Mercedes-Benz and responsable for a variety of marketing & communication pillars within the passenger car department.Product & Marketing:responsible for all product & marketing activities for the Mercedes-Benz product lines within the New Generation Compact Cars (A-, B-Class, CLA, C- and GLA-Class) and the new innovative products like A45 AMG CLA 45 AMG, A-Class E-CELL, B-Class Natural Gas Drive and B-Class F-CELL.Brand & Product:responsible for the brand… Show more Product Manager Mercedes-Benz and responsable for a variety of marketing & communication pillars within the passenger car department.Product & Marketing:responsible for all product & marketing activities for the Mercedes-Benz product lines within the New Generation Compact Cars (A-, B-Class, CLA, C- and GLA-Class) and the new innovative products like A45 AMG CLA 45 AMG, A-Class E-CELL, B-Class Natural Gas Drive and B-Class F-CELL.Brand & Product:responsible for the brand & product positioning during the life cycle of the products. Working closely together with the Sales Manager, Corporate Sales Manager, Marketing & Communication and the PR Manager. Keeping focus on the integration of sales, after sales and finance measures in the product and price positioning on the market.Data & Ordering:responsible for the product input in ordering/offering systems: Mercedes-Benz Global Ordering System (CESAR) and the Dealer Order System (Autoline).Finance & Controlling:monitoring and signaling the changes in the sales and marketing budget closely together with the Finance department. Sales Information:responsible for all the internal and external product & price information e.g. the content of all Dutch Mercedes-Benz brochures, price list and the online product information on www.mercedes-benz.nl.Market analysis:signaling opportunities and threats out of the market and translate them into concrete marketing & commercial activities during the life cycle of the products to achieve the yearly marketing & sales targets. Presenting the concrete marketing & commercial activities in different meetings to various internal departments (Management Team Netherlands & Daimler AG) and external parties (e.g. Dealer Organization).International Product Committee: member of the IPC attending quarterly IPC Workshops in Stuttgart (Daimler AG) by discussing strategic worldwide MB topics. Show less

Network:Through specific actions improve quality and performance of shop in shop dealerships with regards to sales performance, market penetration, quality performance, Corporate Identity and BER compliance and training participation. Through regular visits maintain contacts with dealers’ sales force in order to keep focus and motivation high on smart issues and targets.Sales:Inform dealers’ sales force and implement sales actions and promotions in shop in shop dealerships… Show more Network:Through specific actions improve quality and performance of shop in shop dealerships with regards to sales performance, market penetration, quality performance, Corporate Identity and BER compliance and training participation. Through regular visits maintain contacts with dealers’ sales force in order to keep focus and motivation high on smart issues and targets.Sales:Inform dealers’ sales force and implement sales actions and promotions in shop in shop dealerships. Actively support dealers’ sales force in shop in shop dealerships in identifying and seizing sales opportunities in local private and corporate sales in close cooperation with corporate sales department.Communication:Actively propose local actions and activities to communication department in order to have an appropriate communication in shop in shop dealerships. Implement and monitor local communication activities. Actively support dealers’ sales force in local actions and activities. Safeguard smart brand values and image in the local market. Ensure timely information to network of all promotional activities and actions using appropriate channels (Intranet, newsletters).Planning and reporting:Closely monitor sales results of shop in shop dealerships and take corrective action where appropriate. Closely monitor dealer stocks and take corrective action where appropriate. Ensure timely and accurate dealer reporting on a weekly basis.CSI:Closely monitor CSI evolution in shop in shop dealerships. Define and implement, where appropriate, action plans and improvement programmes in order to achieve overall CSI targets.Administration and internal dealer support:Follow-up timely closing of sales/promotion activities in order to keep an up-to-date view of results and costs. Actively follow-up the timely payment of support payments to dealers.Support dealers with logistic/delivery issues. Maintain up-to-date information for smart network on intranet. Show less

Bachelor Of Business Economics, Sales & Marketing

Education record

Education record

Education record