Michelle Castro Email and Phone Number

Previous teams:Hybrid Businesses - ConvergeHEALTHAccount Based Marketing - Bank of America Enterprise Performance marketingNew Business Innovation public relations Oil, gas and chemicals strategic marketing Client, Market & Growth internal communications Audit PursuitsRegulatory & Legal support

• Increased our page likes, followers and site traffic by 30% year to date by planning and implementing social media posts on headline topics and events on Facebook, Instagram and Twitter 3x/daily • Grew online readership by conducting primary campus research and surveys, to determine current and relevant editorial topics • Gained newsletter signups by analyzing digital data from Facebook, Twitter and Instagram and recommended new digital strategies • Expanded visibility within the campus by improving staff efficiency by founding a separate marketing committee of four, responsible for handing out monthly promotional flyers and newspapers

• Provided administrative support to the ad-sales team and sale representatives daily which included managing the programming schedule for the network around the holidays• Monitored client and competitive marketing on digital and social media to ensure the sponsored tune-ins were done properly• Recommended packaging for digital and social programming so that language was scalable to millennial to Gen X audience• Created strong first drafts of new premiums and mailer ideas for clients that fit with the brand identity

• Selected as one of 350 for an 18-month professional development program for high-achieving diverse talent• Complete business case studies and intensive assignments to hone analytical, quantitative and communication skills• Participate in four conferences hosted by industry leaders, such as Deloitte, Google, Goldman Sachs, Procter & Gamble and Target

• Analyzed the strategic position of Mahogany and Good Mail with the Black and Gen Z audience to recommend ways an app can be beneficial to scaling the brand to be well-positioned in the competitive landscape• Collaborated with the innovation team to develop a digital commercialization plan for the segment greeting lines increasing brand awareness and sales• Conducted research to identify trends in Gen Z and Black consumer behavior to increase the impact of our marketing strategies

• Strengthened local dental network through relationship building and tailored marketing approaches to increase referrals • Used call source to track which advertisements are most effective at bringing in new customers and referrals

• Drove store sales and growth by using persuasion skills to personally sell to customers and meet my SPA (sales per hour) of $250• Proactively engaged with customers, read cues and responded effectively to meet the DPT (dollar per transaction) of $80 • Provided customized customer service by surveying customers and providing tailored product recommendations resulting in loyalty

•Responsible for overseeing and maintaining the safety of my own group of 20 campers ranging from the ages of 6-14 years old.•Created numerous technical dance routines for campers to perform at the end of 6 weeks. •Managed upwards of 6 camp counselors ranging from ages 16-20 who report directly to me as their immediate supervisor.•Served as a leader and mentor for all campers throughout the program.