Michelle Castro

Michelle Castro Email and Phone Number

Account Executive I People First - Futurist at Medium Giant
Michelle Castro's Location
Dallas, Texas, United States, United States
Michelle Castro's Contact Details

Michelle Castro personal email

n/a
About Michelle Castro

Medium Giant is a full service media and marketing company. We partner with brands locally, nationally and even on a global basis. Our full portfolio of capabilities supports a wide range of services for both B2B and B2C. Our capabilities cover a wide range of services including media and marketing across all platforms, past client data analysis, content strategy, creative development as well as all types of printing services. Locally, as an entity of Newscorp, Inc. we have the unique advantage of utilizing our partnership asset, The Dallas Morning News to reach the largest media audience in North Texas. I’m a trusted partner to my clients from start to finish. My 25 years in sales and marketing make me savvy about the sales process from initial marketing strategy and pricing analysis to execution. Most important is building relationships by meeting my client needs in providing innovative marketing solutions, strategy and guidance with timely and pertinent communication.

Michelle Castro's Current Company Details

Account Executive I People First - Futurist at Medium Giant
Michelle Castro Work Experience Details
  • Hl Group, Llc
    Marketing Consultant
    Hl Group, Llc Jan 2016 - Aug 2016
    Dallas/Fort Worth Area
    Social Media / Digital EngagementHL Group, Inc. specializes in helping clients generate new customer leads with their website. Using a combination of web design, social marketing and search engine optimization to improve brand recognition, gain increased web traffic and reach more potential customers.
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  • Liberman Broadcasting
    Account Executive
    Liberman Broadcasting Apr 2015 - Feb 2016
    Dallas/Fort Worth Area
    Managed and successfully sold advertising inventory and marketing campaigns to new and existing clients utilizing valuable skills in negotiation, packaging, post analysis, and product description to create competitive advantage. Prospected, qualified, grew, and serviced a high volume portfolio of targeted account list. Integrated social media opportunities into client’s marketing strategies to maximize results as a resource to gain visibility, attract new targeted prospects, and convey key production information. Utilized strong analytical skills to position market research and competitive information to identify opportunity and establish creative solutions to increase market position and share.Developed and managed portfolio of long term customer relationships by development of strong partnership stewardship skills through effective account servicing, sales forecasting and activation of business strategy to secure positive results.Designed and transformed media and marketing plans to be cultural relevant to each client’s goals and objectives. Worked with clients to set specific campaign ROI and budget goals manage timelines to meet client expectation and deadlines to secure success of business plan fulfillment.
  • Hic Broadcasting, Inc.
    Account Executive
    Hic Broadcasting, Inc. Jan 1996 - Apr 2015
    Dallas/Fort Worth Area
    Cultivated relationships with agency media buyers and direct business partners to grow existing sponsorships and develop new business. Generated revenue and exceeded sales goals utilizing effective outside sales techniques, development of promotional plans, event marketing activations, and customized sponsorship plans. Managed day to day activities supporting media and marketing plans inclusive of: cold calling, face-to-face meeting with clients, development of presentations and sales materials, pitching of sales proposals and strategies, posting of media schedules, and implement make good placements. Prepared and executed media and promotional plans, event marketing activations, and customized sponsorship plans. Provided positive mentor support and team collaboration through the development of resources and strengthen communication flow.
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Michelle Castro Skills

Advertising Marketing Marketing Strategy New Business Development Sales Media Planning Management Social Media Marketing Direct Marketing Market Research Tv Broadcasting Radio Broadcasting Team Leadership Integrated Marketing Digital Marketing Online Advertising Media Buying Business Development Direct Sales Digital Media

Michelle Castro Education Details

Frequently Asked Questions about Michelle Castro

What is Michelle Castro's role at the current company?

Michelle Castro's current role is Account Executive I People First - Futurist at Medium Giant.

What is Michelle Castro's email address?

Michelle Castro's email address is mi****@****dco.com

What schools did Michelle Castro attend?

Michelle Castro attended University Of Phoenix, University Of Phoenix.

What skills is Michelle Castro known for?

Michelle Castro has skills like Advertising, Marketing, Marketing Strategy, New Business Development, Sales, Media Planning, Management, Social Media Marketing, Direct Marketing, Market Research, Tv Broadcasting, Radio Broadcasting.

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