Business Development Manager, Sobeys West
Current☑ Resurrected relationships with distribution partners to #1 position across 100+ locations, promoted collaborative environments, enhanced communication channels and improved sales.☑ Worked closely with retail teams, reviewed business intelligence reports, identified consumer preferences & market trends and proposed merchandising, product displays & pricing strategies.☑ Performed SWOT analysis, pioneered market penetration pricing strategies and augmented category sales to $48M+ across 185+ locations in Western Canada.☑ Directed new product launches, pioneered planograms & merchandising strategies and organized a collaborative partnership with internal business units & retail partners to eliminate distribution bottlenecks and increase incremental sales.☑ Initiated shoppers’ marketing business unit, directed the training of territory managers & merchandisers, simplified product distribution, oversaw in-store displays, monitored sales and inspired personnel.☑ Influenced product packaging, design, branding & consumer messaging, identified product placement & integration and led promotional campaigns for new categories.☑ Steered talent architecture, promoted strong relationships and led succession planning, new hire onboarding & national recognition programs.
