Key Responsibilities  Set up the DTC capabilities aligning all business stakeholders for Singapore and replicating the model to regional partners as well as providing consult for global markets Meeting yearly sales turnover targets for Singapore DTCs and regional partner markets. Management and tracking of A&P expenditure Control of local and regional commercial strategy in capturing the business opportunities and enabling partners to achieve their yearly turnover targets Management of events/promotions idealization, conceptualisation and execution with strategic partners for client acquisitions and sales opportunities HWNI client account management, end to end sales order fulfilment As a brand ambassador and custodian of RARE Portfolio for Asia Accomplishments Efficiently set up the end to end process for Direct to Clients workflow within a span of 2 months. Aligning all major stakeholders in the deployment of project First breakthrough of DTC market created in Singapore and is now used as a beach-mark for the rest of global and partner markets.  Sold 6 whisky private cask amounting to more than SGD$700k as well as several high valued exclusive products at more than SGD$200k. Achieved substantial turnover within just 4 months of DTC establishment. Enabling higher margins and profits given our direct to end client business model Ability to utilise current black book of HNWI and UHNWI clients to upsell the value of Campari products Creation of several sales reporting that is crucial to the business success for tracking and order fulfilment process. Reports benchmarked as standards across regions Successfully launched several hallmark events and elevation of luxury brand standards within Campari and Campari RARE

Key Responsibilities  As brand custodians, ambassadors, spokesperson to the prestige luxury segmented products of the Private Client division Planning & implementation of commercial strategies to capture new business opportunities with HNWIs  Management of event/promotion idealization, conceptualisation and execution in deliverance of a full spectrum luxury client experience Sales achievement of yearly budgets and KPIs whilst adhering to the A&P budgets HWNI client account management, recruitment, order fulfilments and after sales services Working with internal controls (marketing, finance, compliance, logistics) on arrangements of daily work operations and planningAccomplishments Personal growth of client database by more than 300% with average spends doubling year on year [current network of more than 200 high spending HWNIs] Sale of uber and rarity products amounting to more than SGD$1.8million in less than 2 years of employment whilst meeting key baseline targets First PCM to sell highest whisky cask (SGD$878,000), wine barrel, 2 units of the inaugural launch of Ao Yun Barrel as well as 2 units of Hennessy 8 in year 2021 Creation of several sales reporting that is crucial to the business success for tracking and order fulfilment process Compliments from several HNWI clients on service standards and accountability  Completion of WSET (Wine & Spirits Educational Trust) certification for Level 1 Wines & Level 1 Spirits

Key Responsibilities As the expert for Prestige variants, uncovering specific growth with a focus on premium aged Scotch and trophy Malts portfolio  Full ownership of budget, execution and measurement & evaluation to deliver against volume and value targets amongst other KPIs. Leading the brand transformation of Diageo Private Client Team and in building of sustainable marketing strategies across all product variants (premium bottle & cask) Management of event idealization and conceptualization to execution and deliverance of a luxury client experience Lead the breakthrough of several successful marketing campaigns – from insight generation, growth driver development, budget setting, selection of innovation pipeline, development of 12-month activity calendars to engagement of commercial teams across the business unitsAccomplishments More than 20% on cost savings from A&P budget with all KPIs met Successfully launched the inaugural Cask of Distinction exhibition/program with positive brand awareness and sales achievement Corrected and set up a precedent of firm marketing workflow for ATL & BTL activations Successful conversion of own client leads to high value cask sales Increased the overall brand awareness, visibility, reach and PR value of the Private Client team. Uplifted the luxury consumer journey within to better enable commercial team to upsell the premium products. Built on consumer confidence of both the team and the brand

Key Responsibilities Head of team of 5 direct reports and 4 indirect reports managing across 6 regions (Singapore, Malaysia, Thailand, Indonesia, Philippines and Australia) with an internal boutique set up in Singapore Management and set up of the full operational structure for the SE Asia flagship retail boutique with involvement in leasing negotiations, constructions and inventory control Full P&L responsibility whilst working with Richemont internal control in ensuring a seamless operational structure with full compliance and yearly audit checks Maintaining a constant 5 year growth plan for all 6 regions, ensuring a cohesive brand strategy that is top lead and leading the team towards performance excellence  Development of wholesale opportunities for new markets to widen distribution & reach Timely sales & profitability reporting to regional and headquarter offices Accomplishments Single handily built the brand in South East Asia in the first 2 years of the business while sustaining constant growth and profits Opened 4 additional new regions (Indonesia, Thailand, Australia and Philippines within short span of 3 years) Spearheaded the negotiation and opening of the A. Lange & Sohne South East Asia Flagship boutique in 2012 and grand opening program in 2013 Doubled the overall turnover within 4 years with 16 POS and 1 boutique, maintaining a year on year growth of at least 15% Increased extensively the wholesale presence with 16 full establishment of branding corners to which had to be negotiated upon Successfully launched several newly created marketing event concepts that were adapted to HQ’s strategy worldwide and appreciated by end customers (Lange Akademie) Set several precedents within the boutique set up that were also adapted into worldwide concept Developed excellent client relationships with media, retailers, landlords, suppliers and end customers (Extensive local and regional network and VVIP client contacts/database)

Key Responsibilities Planning and implementation of all marketing campaigns, events and trade exhibitions both locally and regionally  Marketing communications management with PR planning and negotiations Responsibility of A&P budget and full accountability Managing all sales aspects such as sales strategy, planning, and inventory control of the timepieces both locally and regionally Churning point of sales reports hence analysing the sell in and out so as to forecast trends and manage inventory Meeting with retailers on discussions for stock issues, promotions as well as trade marketing plansAccomplishments Established excellent media relations to push for maximum brand exposure given a limited budget Launched the Inaugural Corum Hospitality Golf 2009 with great success, excellent customer response, targeted sales achievement and maximum media exposure Utilisation of limited A&P budget to its full potential with increased maximum brand exposure, activations whilst with cost savings Month on month achievement of sales targets

 Responsible for the day to day sales and marketing management of 3 luxury brands, Girard-Perregaux, JeanRichard as well as Bell & Ross Inventory control, forecasting of stocks to cater to the trend of the market and competitors’ analysis A&P ownership of 2 brands with planning, implementation and execution of key marketing promotions Coordination with retailers on stock buy in, trade merchandising as well as strategic brand planning Control of product, price and pricing strategy to meet commercial targetsAccomplishments Introduced comprehensive training programs to the retail floor level staffs as a means to increase product knowledge through a series of powerpoint presentations as well as visual simulation  Representative to the 2007 Salon International De La Haute Horlogerie watch fair in Geneva, Switzerland Month on month sales target achievements with breakthrough of the best performing Girard-Perregaux sales in the region