Senior Associate, Marketing Engineering
Current- Manage, query and protect multiple highly sensitive customer databases
- Collaborate on and construct targeted direct marketing campaigns for local, regional and national portfolios across multiple channels in pursuit of enterprise level strategic initiatives
- Data manager for data segmentation, profiling and targeting for retail banking direct marketing portfolios
- Train and mentor junior team members and analysts in satellite locations into FNBO analytic marketing processes and practices
- Compose, edit and finalize complex process documentation for department policies
- Provide complex analyses on recurring and ad hoc basis
Jun 2001 - Present
