Michelle Engel is the Global Head of Partnership Marketing for Amazon Music. Michelle is responsible for the development, planning and execution of Brand partnership marketing programs. This includes the data based development of strategies for future proofing the brand and cultural story telling with unique partnerships. Most recently, The Global Head of Partnership Marketing at Uber. Before that, Michelle was the Head of Brand Experience for Samsung Electronics America where she lead the development of the brand's Sustainability programs, developed the Influencer strategy, managed the award winning Retailtainment building Samsung 837, and oversaw channels like Social Media. Michelle was recently recognized for her work by Billboard Magazine as a 2019 Branding Power Player. A trusted leader for partnership management and talent- based programming, Michelle executes unique and innovative ideas for businesses – from startups to Fortune 500 organizations. With over 25 years of cross-industry experience, Michelle has unique insight with talent/influencer partnerships through entertainment as well as brand partnerships through time spent in media and telecom. Michelle is an expert at working closely with data and insights, adding creative thinking and a fresh perspective to organizations, and provides open mindedness and resilience to grow with change and new technologies.Prior to Samsung, Michelle was at AT&T, where she was Head of E-Commerce for Music and Entertainment and oversaw all digital partnerships and development for apps and web, eCommerce and live music partner experiences. Michelle also held the role of Executive Director, Programming and On-Air talent for CBS Radio Stations in Atlanta, Boston, and Portland. Michelle possesses a Bachelor of Science in Journalism and Broadcast from the University of Florida.