Michelle Fallon Email and Phone Number
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Strategic DTC marketing expert with 24+ years' experience working with some of the most successful direct marketing campaigns and agencies in the country. I work closely with clients and agency teams (from creative to media to analytics) to delve into understanding a client’s business and marketing objectives to devise comprehensive DTC and brand building strategies that ladder up to a client's revenue forecast and accelerate growth. My background includes strategy and offer development, cross-channel audience based planning, proforma/performance modeling, market analysis, creative insight, TV, CTV,and OTT media negotiations, backend operations, and campaign analytics and optimization. I work with fully integrated brands in the direct to consumer, retail driving, and drive to online space. I also have extensive experience building departments for client services, media, operations, strategy/planning, and client development. Specialties: Leadership, DTC Marketing, Negotiating, Relationship Building, Marketing Strategy, Planning, Training/Mentoring
Rainstorm Direct (Formerly Known As Mmsi)
View- Website:
- rainstormdirect.com
- Employees:
- 181
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SvpRainstorm Direct (Formerly Known As Mmsi)Philadelphia, Pa, Us
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Member Of The Board Of AdvisorsShescales Sep 2023 - PresentPortland, Oregon, United StatesMarketing Advisor helping up-and-coming female founders expand their marketing and grow their brands. -
SvpMmsi Aug 2022 - PresentGreater Philadelphia -
Vp, Growth And Development At Mmsi (A Division Of Rain The Growth Agency)Mmsi Apr 2018 - Aug 2022West Chester, PaSenior leader responsible for overseeing cross-channel audience based planning team (offline and online), managing key client relationships, strategy development, KPI and proforma modeling, market analysis, and implementation of revenue-generating and awareness building media plans across various channels to meet and readily exceed a client’s business and marketing goals and revenue forecasts for new and existing clients.
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Sr. Director, Client DevelopmentRain The Growth Agency Jan 2015 - Apr 2018West Chester, PaCharged with closing 5-7 large multi-million-dollar new business accounts annually within a team. • Managed 10-15 active leads on an ongoing basis and developed a regular cadence for following up on previous leads.• Strategically worked with internal teams to develop a marketing strategy to maximize new business close rate.• Project managed pitch team(s) of up to 10-15 subject matter experts across strategy, planning, creative, media, and analytics.• Responsible for KPI and proforma modeling and offer development. • Negotiated highly profitable multi-service contracts. -
Transactional Brand Building ConsultantSelf Employed Nov 2013 - Jan 2015West Chester, Pa -
Vp, Client DevelopmentMercury Media Apr 2013 - Nov 2013King Of Prussia, Pa• Administrated the sales process from proposals to prospecting.• Senior Client Strategy Lead for one of the company’s largest integrated campaigns that generated $10M+ in annual billing. -
Vp, Client DevelopmentR2C Group Jan 2012 - Mar 2013West Chester, PaProject manager and strategic lead for creative, production, and media during new business pitches and client’s upfront go-to-market strategies. In addition, I supervised operations and the research department to further aid with new business production such as: formulating consumer insights, competitive analysis, proforma modeling, breakeven analysis, and background research decks.• Constructed the new business department.• Strategic leadership contributed to delivering three to five new clients per year (with an annual total of $30M-$50M in billing) from some of the country’s largest brands and direct marketing advertisers.• Oversaw negotiations for some of the agencies largest clients -
Director Of Client DevelopmentR2C Group Feb 2008 - Jan 2012West Chester, Pa-Lead the creative, media, and operations teams to develop client's go-to-market strategy-Develop long-lasting relationships with existing and potential clients-Introduce and educate potential clients regarding R2C Group's full-service capabilities-Build and organize appropriate research and meeting materials for client meetings-Negotiate agreements
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Short-Form Media DirectorR2C Group - Cmedia Jan 2005 - Feb 2008Exton, PaDirected a staff of 13 Media Buyers and Assistants.• Built the infrastructure for the short form media division. • Acquired new talent and trained employees to spearhead organizational initiatives.• Secured new clients to build the short form division from $0 to $25M in billing in less than three years.• Expanded organizational resources by cultivating positive rapport with major networks and national cable stations. -
Sr. Account ExecutiveAmerican Telecast Corporation Mar 1998 - Jan 2005West Chester, PaDeveloped innovative and effective go-to-market strategies to guide customer interaction from initial contact to fulfillment.• Contributed to the construction of the internal media division by establishing processes and hiring/training qualified employees to aid with operational needs.• Governed some of the agencies largest clientele (Total Gym, SonyBMG, Chase, Fitness Quest Ab Lounge, and Peachtree Structured Settlements) each with annual billings between $5M-$20M. -
Sr. AirmanUs Air Force Reserve 1997 - 2003Willow Grove Air Force BaseAir transportation specialist
Michelle Fallon Skills
Michelle Fallon Education Details
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Marketing
Frequently Asked Questions about Michelle Fallon
What company does Michelle Fallon work for?
Michelle Fallon works for Rainstorm Direct (Formerly Known As Mmsi)
What is Michelle Fallon's role at the current company?
Michelle Fallon's current role is SVP.
What is Michelle Fallon's email address?
Michelle Fallon's email address is mf****@****oup.com
What is Michelle Fallon's direct phone number?
Michelle Fallon's direct phone number is +150322*****
What schools did Michelle Fallon attend?
Michelle Fallon attended West Chester University Of Pennsylvania.
What are some of Michelle Fallon's interests?
Michelle Fallon has interest in Dog Lover, Crossfit, Cooking.
What skills is Michelle Fallon known for?
Michelle Fallon has skills like Marketing Strategy, Direct Response, Media Buying, Multi Channel Marketing, New Business Development, Client Development, Integrated Marketing, Direct Marketing, Negotiation, Media Planning, Advertising, Online Advertising.
Not the Michelle Fallon you were looking for?
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Michelle Fallon
Business Development, Marketing Innovation, Ad Tech, Digital Out Of HomeAtlanta Metropolitan Area8software.dell.com, youreality3d.com, att.com, maplelemoyne.edu, gmail.com, netscape.net, elevationmarketing.com, elevationmarketinggroup.com4 +140482XXXXX
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Michelle Fallon
Greater Boston -
Michelle Fallon
Senior Principal Financial Analyst At Bae Systems, IncNew York City Metropolitan Area4drew.edu, newworldgroup.com, bowheadsupport.com, baesystems.com2 +197390XXXXX
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5pinpointintel.com, worldpay.com, mercurypay.com, pinpointintel.com, citizensbank.com2 +130542XXXXX
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