Michelle Fallon Email & Phone Number

Philadelphia, PA, US

Portland, Oregon, United States

Marketing Advisor helping up-and-coming female founders expand their marketing and grow their brands.

Greater Philadelphia

West Chester, PA

Senior leader responsible for overseeing cross-channel audience based planning team (offline and online), managing key client relationships, strategy development, KPI and proforma modeling, market analysis, and implementation of revenue-generating and awareness building media plans across various channels to meet and readily exceed a client’s business and.

West Chester, PA

• Charged with closing 5-7 large multi-million-dollar new business accounts annually within a team.
• Managed 10-15 active leads on an ongoing basis and developed a regular cadence for following up on previous leads.
• Strategically worked with internal teams to develop a marketing strategy to maximize new business close rate.
• Project managed pitch team(s) of up to 10-15 subject matter experts across strategy, planning, creative, media, and analytics.
• Responsible for KPI and proforma modeling and offer development.
• Negotiated highly profitable multi-service contracts.

West Chester, PA

King Of Prussia, PA

• Administrated the sales process from proposals to prospecting.
• Senior Client Strategy Lead for one of the company’s largest integrated campaigns that generated $10M+ in annual billing.

West Chester, PA

• Project manager and strategic lead for creative, production, and media during new business pitches and client’s upfront go-to-market strategies. In addition, I supervised operations and the research department to.
• Constructed the new business department.
• Strategic leadership contributed to delivering three to five new clients per year (with an annual total of $30M-$50M in billing) from some of the country’s largest brands and direct marketing advertisers.
• Oversaw negotiations for some of the agencies largest clients

West Chester, PA

-Lead the creative, media, and operations teams to develop client's go-to-market strategy-Develop long-lasting relationships with existing and potential clients-Introduce and educate potential clients regarding R2C Group's full-service capabilities-Build and organize appropriate research and meeting materials for client meetings-Negotiate agreements

Exton, PA

• Directed a staff of 13 Media Buyers and Assistants.
• Built the infrastructure for the short form media division.
• Acquired new talent and trained employees to spearhead organizational initiatives.
• Secured new clients to build the short form division from $0 to $25M in billing in less than three years.
• Expanded organizational resources by cultivating positive rapport with major networks and national cable stations.

West Chester, PA

• Developed innovative and effective go-to-market strategies to guide customer interaction from initial contact to fulfillment.
• Contributed to the construction of the internal media division by establishing processes and hiring/training qualified employees to aid with operational needs.
• Governed some of the agencies largest clientele (Total Gym, SonyBMG, Chase, Fitness Quest Ab Lounge, and Peachtree Structured Settlements) each with annual billings between $5M-$20M.

Willow Grove Air Force Base

Air transportation specialist