An experienced, commercially astute Marketing Professional with over 15 years combined Brand Management/ Product Management and Business Development experience gained in Asia and Australia, in personal care and consumer goods (in manufacturing, direct selling, convenience retailing companies) targeted towards a predominantly female market.Well developed skills in Category/ Product Strategy. Strong academic background along with business case development and profitability analysis experience for commercial outcome and customer-specific Product Range Development. Entrepreneurial flair allows me to manage business/ category profitability through balancing company goals with Marketing creatives.Can successfully integrate new businesses/ categories into existing systems and re-evaluating Brand Architecture having worked on two company acquisitions during the last four years.Have worked extensively with overseas factories, brand alliance partners, creative agencies and customers.KEY COMPETENCIES Product Strategy/ End-to-End Product Managemento Strategic Planningo Business Case Development/ Profitability Analysiso Customer/ Consumer Orientationo Fostering Innovationo Vendor NegotiationsStrategic Marketingo Brand Architecture Studieso Marketing Acumeno Brand Strategyo Agency ManagementProject Managemento Team/ Resource Managemento Problem Solving, Analytical Thinking and Results Orientationo Building Collaborative Relationships/ Stakeholder ManagementPeople and Communication Skillso Preparation and delivery of presentationso Fostering teamworko Effective interpersonal skills, collaborative approach