Michelle Florero Email & Phone Number

California, United States

I lead the comprehensive redesign of the Starting Hearts website, prioritizing user-centric design principles to enhance user flows and drive conversions for online classes and defibrillator purchases. Collaborating closely with cross-functional teams including marketing, development, and stakeholders, I ensure alignment on project objectives and seamless.

Los Angeles, California, United States

- In partnership with UC Irvine as part of the Capstone project, conducted well-informed primary research, including site visits and interviews with over a dozen paramedics, Captains, Chiefs, and esteemed warehouse staff. Communicated research findings to captivate stakeholders, facilitating decision-making with effective insights into economic and social.

Collaborated with the Product Manager to develop high-fidelity mock-ups in Figma, leveraging insights from thorough competitive analysis. Developed usability test plan and interview script, laying foundation for impactful usability studies.Key Highlights:- Formulated and streamlined wireframes, prototypes, and user interfaces to align with research.

San Francisco Bay Area

Facilitated seamless collaboration within cross-functional teams, including IT, operations, and product domains, to drive transformative evolution of sales processes, benefiting sales agents and support staff. Led successful migration of insurance application process from paper to DocuSign, creating and managing multiple application templates, streamlining.

San Francisco Bay Area

Designed and curated impactful resumes for engineers and crafted compelling brochures for top clients, contributing significantly to brand's ability to secure multi-million-dollar projects.Key Highlights:- Harmonized brand visuals across various platforms including the website, social media, and presentations, enhancing overall appeal and resonance with.

Sacramento, California Area

- Orchestrated all aspects of event planning, including community outreach, social media campaigns, and marketing material editing.- Designed and managed website content and designed monthly print newsletters and major event flyers and signage, and launched marketing emails.

El Cerrito, California

- Facilitated communications between students, parents, teachers, and school leadership.- Translated for Spanish-speaking parents during student disciplinary meetings.- Enhanced students’ waiting experience by creating a layout of tables for students to complete behavior reflections while waiting to speak with the principal.

San Diego, California, United States

Master'S Degree, Human-Computer Interaction & Design, 4.0

Bachelor Of Arts (B.A.), Literature

Activities and Societies: Rotaract at UCSD

Ux Design Certificate