Michelle Chambers Email & Phone Number

•Conducted end-to-end research, from survey design through analysis, for a tech start-up, to identify customer expectations for an AR app, resulting in a better understanding of priorities for new product features.•Launched online surveys of 400 prospective customers for a med-tech start-up in order to construct pricing models for one of the company’s products, resulting in recommendations for more effective pricing strategies across user segments.

Rochester, New York, United States

•Designed and built a relational database using PostgreSQL to improve data efficiency.•Developed training resources to help new employees understand and access company data as well as understand the company's unique data challenges.•Constructed predictive machine learning models in order to better understand the company’s survey respondents, resulting in more targeted survey sampling methods and more in-depth insights for the company’s clients.

Greater Salt Lake City Area

•Designed, ran, and analyzed over 200 empirical studies on brand image, consumer behavior, and diversity/inclusion.•Built a research program of cross-functional experts to study user generated content related to 40+ Media/Entertainment brands on Twitter, in order to understand user engagement with brands, resulting in insights on effective brand promotion campaigns. o Coordinated with ML specialists to categorize and code the contents of 1.5+M brand related user generated Tweets. o Tracked brand engagement and investigated the effectiveness of promotion efforts over time using time series regression models. o Designed and conducted follow-up 6 A/B tests using 1200+ subjects to address methodological weaknesses and expand on initial findings. o Developed and presented summaries of results for teammates, outside reviewers, and funding committees.•Initiated and led a program of end-to-end research on brand attitudes using 15 online surveys and 3000+ subjects, which demonstrated how various types of corporate communication strategies affect customer sentiment.•Worked with a local financial institution to identify alternative signs of creditworthiness for applicants without established lines of credit.•Constructed multi-level and time series modeling to track changes in LGBT bias across a 15 year period. Identified factors associated with drops in bias and developed recommendations for creating more inclusive environments for members of the LGBT. Work on this project resulted in a publication at The Proceedings of the National Academy of Sciences and a best publication award from the American Psychological Association.•Presented research findings at international conferences for both academic and industry professionals, resulting in two Showcase Symposium awards and one Best Symposium award.

Chicago, Illinois, United States

•Conducted market research for a Non-Profit to identify ways to increase charitable donations.•Recruited tens of thousands of people to participate in research resulting in unique consumer behavior insights.

Doctor Of Philosophy (Ph.D.), Organizational Behavior Studies With A Minor In Economics

Bachelor Of Arts (B.A.), Psychology

Activities and Societies: Psi Chi